HP has today announced no less than four new digital cameras. The 435 and 635 (priced at $149 and $179 respectively) are entry level digital cameras. The 945 becomes HP's new flagship model with a five megapixel CCD and 8x zoom (see next news article). The 435 has a three megapixel CCD and a fixed focal length lens, the 635 has a two megapixel CCD and a three times optical zoom lens. In addition HP has also announced a new 'iPAQ Pocket Camera' which is a digital camera add-on for the iPAQ PDA.

Press Release:

New HP Digital Cameras Deliver Superior-Image Quality and Ease-of-use to a Range of Users -- from Beginners to Serious Shutterbugs

HP Photosmart 435 and 635

Breakthrough Imaging Technology Produces True-to-life Photos

PALO ALTO, Calif., August 11, 2003- HP (NYSE: HPQ) today introduced four new digital cameras - the HP Photosmart 945, 635 and 435 digital cameras with HP Instant Share™ technology and the HP Photosmart Mobile Camera - delivering a full portfolio of digital cameras for beginners and serious shutterbugs alike. Consumers now have the option to choose from point-and-shoot simplicity with the HP Photosmart 435 digital camera to the manual controls and high-zoom power of the HP Photosmart 945 digital camera.

Within the next several months, HP will be launching more than 100 new products aimed at giving users the most rewarding digital imaging and digital entertainment experiences. These products will feature breakthrough advancements around technology and ease-of-use, enabling consumers to enjoy more by simplifying the way people capture and share the important moments of their lives.

HP's Top-of-the-Line Digital Camera

Leading the line-up is the HP Photosmart 945 digital camera, featuring 5.3-megapixel total resolution and 56x total zoom. The HP Photosmart 945 digital camera is HP's first digital camera to feature HP's Adaptive Lighting Technology, a breakthrough technology that enables digital cameras to produce photos that look more like what consumers see with their own eyes. It balances brightness relationships between bright and dark areas in a photo, preserving gentle contrasts while compressing harsh contrasts. The result is automatic contrast adjustment that lightens poorly illuminated objects and produces a true-to-life image that mirrors the natural beauty that the user intended to capture.

Additionally, the HP Photosmart 945 digital camera allows users to enjoy one-touch, fully-automatic technology with manual overrides, and on-camera help wizards to get sharp, crisp digital photos. Users can instantly preview photos anywhere with the electronic viewfinder, even outdoors in bright sunlight. The digital camera easily connects to the optional HP Photosmart 8881 camera dock, for a fast and convenient way to share and print photos.

Digital Photography Made Easy

HP's latest digital cameras provide great value and features for consumers who are looking to easily enter into the digital photography arena. The HP Photosmart 635 digital camera allows users to capture great photos with 12x total zoom (3x optical, 4x digital) and 2.1-megapixel total resolution. The compact HP Photosmart 435 digital camera features 3.1-megapixel effective resolution and 5x digital zoom with great shot-to-shot performance.

Similar to the HP Photosmart 945, the HP Photosmart 635 and 435 digital cameras also allow users to achieve the results they want by choosing automatic or manual controls to enhance photos and add special touches. The HP Photosmart 635 and 435 digital cameras are compatible with the HP Photosmart 8886 camera dock, providing effortless sharing of photos, recharging of batteries and viewing of slide shows on a TV with the wireless remote that ships with the camera dock.

Additionally, all of the new Photosmart cameras feature video mode with audio, enabling users to capture life's rich memories. Also included is the new and improved HP Photo and Imaging software, which includes a host of features for capturing, editing, printing and sharing digital images. The user interface is incredibly robust and is backward-compatible, automatically identifying previously installed HP products and updating the software.

In a recent survey1 conducted by InfoTrends, it was found that 81 percent of digital camera users share their digital images via e-mail. With the HP Photosmart 945, 635 and 435 digital cameras, users can easily share their images with HP's Instant Share™ technology. Simply snap a photo and select destinations for sending, including e-mail addresses and printers. Select up to 34 destinations on the HP Photosmart 945 and 435, and 31 destinations on the HP Photosmart 635 digital camera. The next time the HP Photosmart digital camera is connected to a computer, pictures are instantly sent to the selected destinations - a hassle-free way to e-mail and share digital images.

Share While on the Go

HP iPAQ Pocket PC users can convert their device into a point-and-shoot digital camera with the HP Photosmart Mobile Camera. The camera allows users to conveniently capture, manage and share images while on the go. It features 1.3-megapixel resolution and 4x digital zoom.
The images captured by the HP Photosmart Mobile Camera can be shared with family and friends directly from the iPAQ by sending an email or even printing a photo directly from the iPAQ. Through the iPAQ's infrared or Bluetooth wireless connection, the image can be sent to a Bluetooth enabled printer, instantly producing a high-quality photo.

Transferring images from the iPAQ to a desktop or notebook is seamless. Once docked in its cradle, new images saved on the iPAQ are automatically moved to the PC. From there you can easily email images, print photos, create slideshows and more.

Availability and Pricing

The HP Photosmart 945 digital camera is expected to begin shipping in September 2003 with an estimated U.S. retail price of $549. The HP Photosmart 635 digital camera is now available with an estimated U.S. retail price of $179. The HP Photosmart 435 digital camera is expected to begin shipping in September 2003 with an estimated U.S. retail price of $149. The HP Photosmart Mobile Camera is expected to begin shipping in October 2003, pricing not available.

Additional information about the HP Photosmart 945, 635 and 435 digital cameras and the HP Photosmart Mobile Camera is available at www.hp.com