PMA 2005: Kodak has today announced two new C-series cameras; the EasyShare C340, which has a five megapixel resolution, and the EasyShare C300, which boasts 3 million pixels. The C340 sports a 3x optical zoom and features a new on-camera cropping function plus automatic picture orientation. It will be priced £179.99 ($250) and will ship in May. The fixed focus C300 is an affordable model for those wanting 'to explore digital photography'. It will cost £79.99 ($100) and will also ship in May.

Press Release:

New KODAK EASYSHARE C-Series Digital Cameras Provide a Simple Way to Take, Share and Print Pictures

KODAK EASYSHARE C300 and C340 Digital Cameras Combine New Compact Design, On-Camera Cropping and High Image Quality, Resulting in Great Pictures

London, February 20, 2005 — Eastman Kodak Company today introduced two new, compact digital cameras to its KODAK EASYSHARE line: the EASYSHARE C340 zoom digital camera, with 5 megapixel (MP) resolution, 3X optical zoom and on-camera cropping; and the EASYSHARE C300 digital camera, with 3 MP resolution and a fixed-focus lens. Both models provide people with an affordable entry point to the KODAK EASYSHARE consumer digital photography system for simplified shooting, sharing, organising and printing of high-quality digital pictures.

“EASYSHARE C-series digital cameras blend simplicity, quality and value, making it possible for everyone to take and share both everyday and once-in-a-lifetime moments,” said Mary Hadley, director of digital capture marketing, Eastman Kodak Company. “Pictures taken with the new C-Series models can quickly and easily be shared on the camera’s LCD screen, e-mailed, or printed for lasting memories for years to come.”

KODAK EASYSHARE C340 zoom digital camera

The EASYSHARE C340 camera (£179.99 RRP) is the ideal solution for people looking for a compact, all-purpose digital camera that delivers outstanding picture quality and Kodak’s hallmark simplicity of operation. The C340 features fully automatic point-and-shoot convenience — including 16 scene and colour modes — plus 5-megapixel resolution, new on-camera cropping and KODAK Colour Science resulting in vibrant prints up to 20 x 30 inches.

Taking advantage of the KODAK RETINAR aspheric, all-glass 3X optical zoom lens, plus selectable exposure metering, ISO equivalents, and focus zones, camera owners can capture breathtaking pictures under multiple lighting conditions. For capturing more than just still pictures, the C340 also features video (VGA) and audio capture and playback capability. Automatic picture rotation makes pictures taken vertically appear right side up on the camera, television or computer screen when used with EASYSHARE software. In addition, the camera is always ready to snap a picture by simply depressing the shutter button, regardless of which capture mode or menu is active.
The KODAK EASYSHARE C340 zoom digital camera will be available from May 2005.

KODAK EASYSHARE C300 digital camera

The EASYSHARE C300 digital camera (£79.99 RRP) is a simple and affordable model for consumers interested in exploring digital photography. This point-and-shoot camera provides high quality images and access to the award-winning KODAK EASYSHARE digital photography system at an economical price.

Its 3.0-megapixel resolution and fixed focus lens provide crisp, vibrant prints up to 11 x 14 inches. Additional features make it simple for people to take pictures and video clips in a variety of settings; preview and review their pictures; and share pictures right on the camera, by e-mail, or as prints made at home, online, or at a retail location.

The KODAK EASYSHARE C300 digital camera will be available from May 2005.

Making the EASYSHARE System Connection

C-Series camera owners can quickly print KODAK 4 x 6-inch pictures with just one touch in as little as 90 seconds, using the new KODAK EASYSHARE Printer Dock Series 3. This version is the first to support the new IMAGELINK print system, working with new EASYSHARE cameras and other manufacturers’ compatible cameras.

The Printer Dock Series 3 also transfers pictures to a connected computer, and recharges and reconditions the cameras’ batteries. Pictures made from EASYSHARE printer docks are vibrant, borderless, waterproof, and will last a lifetime.

Only the EASYSHARE line of printer docks makes printing truly one-touch simple, and does not require people to connect a cable between camera and printer. Their convenience, print speed, ease-of-use and phenomenal picture quality have resulted in overwhelming demand from picture takers worldwide, with the line having achieved the number one market position in the United States and the United Kingdom. Since Q2 2003, Kodak has shipped more than two million

EASYSHARE printer docks worldwide.

Kodak has also announced the EASYSHARE Camera Dock Series 3 (May 2005 availability; £49.99 RRP), which provides one-touch picture transfer to a connected computer, video out for television viewing, and battery recharging and reconditioning.

The C-Series cameras include new KODAK EASYSHARE software version 4.0 for WINDOWS and MACINTOSH systems, providing effortless digital picture organisation, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary colour technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 4.0 — also available for free download from www.kodak.com — now includes the ability to edit pictures in third-party applications and optional Video CD and DVD burning.

The award-winning KODAK EASYSHARE digital photography system — consisting of cameras, printer docks and camera docks, software, inkjet and thermal photo papers, and accessories — makes taking, organising, sharing, and printing high quality digital pictures effortless. Further information on KODAK EASYSHARE products is available at www.kodak.com