Pentax has released a series of multi-colored variants of its K-r DSLR for the Japanese market. A collaboration with music store Tower Records results in a rainbow-themed version, including colorful Pentax logo and candy-colored handgrip. Meanwhile the company has also introduced a series of camouflaged grips for Japanese customers. These range from the traditional militaristic khaki through to a red and white mélange that will presumably blend in perfectly with the strawberries and cream at Wimbledon. The grips can be ordered with new camera or retro-fitted to existing purchases.

Camouflage options for the Japanese market include traditional khaki and can be
fitted on new purchases or to existing cameras.

Meanwhile, the Tower Records Rainbow version will be a limited edition