CES 2009: Lastly, Olympus has announced three new budget cameras; the FE-5000, FE3010 and FE-45. They all include the 'One button, one Function' design principle and a built-in camera guide for easy operation. The 12MP FE-3010, 10MP FE-5000 and FE-45 all incorporate features such as Dual Image Stabilization, Intelligent Auto mode, Advanced Face Detection and a number of shooting modes. Available in a choice of colors, the FE-5000 and FE-45 will become available in late January, and the FE-3010 in early March 2009.

Specifications and images to follow.

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Press Release:

The Olympus FE-5000, FE-3010, and FE-45: lots of features and loads of fun

London, 7 January 2009 – The new additions to the FE line-up might not cost the earth, but they certainly look a million dollars! Designed with Olympus’ ‘One button, one function’ design principle in mind, the FE-5000, FE-3010, and FE-45 combine good looks and user-friendliness with great new features such as Advanced Face Detection Technology, and Intelligent Auto Mode, which analyses the photo being taken and automatically selects which of the five most commonly-used scenes it matches. The new FE’s are ideal for people shopping on a budget who won’t compromise on quality. Whatever they are after – whether that’s a 5x optical zoom, 12 Megapixel CCD, or Dual Image Stabilisation – there’s bound to be a model to suit. Each of the new cameras is available in a choice of colours.

FE-5000
At the heart of the 10 Megapixel FE-5000 is a compact 5x optical zoom (36-180mm*) that’s great for taking group photos and landscapes as well as zooming in on the action. Some people can find it difficult to hold zoom lenses steady and this can lead to pictures being blurred by ‘camera shake’. Luckily the designers of the FE-5000 have this covered. Dual Image Stabilisation attacks the problem on two fronts: First, it uses high ISO settings to ensure faster shutter speeds. Second, tiny gyro sensors inside the FE-5000 detect inadvertent camera movement and adjust the position of its CCD to compensate.

Other features that safeguard image quality include Advanced Face Detection Technology, which can detect up to 16 faces in a photo and set the focusing and exposure with them in mind, and Intelligent Auto Mode which automatically recognises which of the five most commonly-used scenes the photo being taken matches. The FE-5000 can even tell when subjects are smiling using its Smile Shot feature, and take the picture at just the right moment. Composing and reviewing photos is also a breeze on the large 6.9cm/2.7” LCD, and Perfect Fix can even be used to correct minor faults in photos after the shot has been taken. The metal-bodied FE-5000 is available in black or gold.

FE-3010
Of all of the FE models, the new FE-3010 has the highest resolution – an impressive 12 Megapixels, that’s more than enough to guarantee perfect poster sized prints. The tiny metal FE-3010 is available in gold, magenta or black and can be slipped into a pocket or handbag, ready for use at a moment’s notice. But just because it is tiny, don’t assume that the FE-3010 is small on features. Packed inside its jewel like body are a 3x optical zoom (36-108mm*), Intelligent Auto Mode and Advanced Face Detection Technology, as well as Digital Image Stabilisation to reduce blur caused by ‘camera shake’. And when the time comes to review photos and movies, the FE-3010 makes it easy with a 6.9cm/2.7” LCD.

FE-45
Anyone on the lookout for a versatile, no nonsense digital camera could do a lot worse than consider the new FE-45. This model combines 10 Megapixels with a 3x optical zoom (36-108mm*) for great quality point-and-shoot photography. It’s even powered by easily-available, standard AA batteries, so they’ll never be caught stranded in need of power. Once again, features more usually associated with expensive cameras have been included without inflating the FE-45’s modest price tag. These include the Intelligent Auto Mode and Advanced Face Detection Technology that make it easy to get the perfect shot the first time, in just about any situation. And with Digital Image Stabilisation, the camera boosts image sensor sensitivity to reduce ‘camera shake’. The FE-45 is available in elegant shades of gold, black or deep blue.

With all three new cameras, photos can be stored on xD-Picture Cards, microSD Cards**, or on an internal memory. The FE-5000 and FE-45 will become available in late January, and the FE-3010 in early March 2009.

Main Features

FE-5000

  • Precision 5x optical zoom (36-180mm*) in a compact metal body to capture landscapes through to exciting close-ups
  • Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabiliser)
  • The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
  • Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
  • 10 Megapixels to make prints up to poster-size
  • See and share images more easily on the 6.9cm/2.7" LCD (230,000 dots)
  • 14 shooting modes (e.g. Night Scene with Portrait and Smile Shot) ensure the camera has the right settings for different situations
  • "One button, one function" design principle and in-camera help guide and for easy operation
  • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
  • xD-Picture Card and microSD Card** compatible

FE-3010

  • 12 Megapixels to make prints up to poster-size
  • Miniature 3x optical zoom (36-108mm*) in a slim metal body to capture landscapes through to stunning portraits
  • The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
  • Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
  • Digital Image Stabilisation for less blur
  • See and share images more easily on the 6.9cm/2.7" LCD (230,000 dots)
  • 19 shooting modes (e.g. Underwater Wide and Fireworks) ensure the camera has the right settings for different situations
  • "One button, one function" design principle and in-camera help guide and for easy operation
  • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
  • xD-Picture Card and microSD Card** compatible

FE-45

  • 10 Megapixels to make prints up to poster-size
  • Miniature 3x optical zoom (36-108mm*) in a compact body to capture landscapes through to stunning portraits
  • The easy way to perfect images – Intelligent Auto Mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
  • Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
  • Digital Image Stabilisation for less blur
  • See and share images more easily on the 6.4cm/2.5" LCD (230,000 dots)
  • 16 shooting modes (e.g. Night Scene with Portrait and Candle) ensure the camera has the right settings for different situations
  • "One button, one function" design principle and in-camera help guide and for easy operation
  • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
  • xD-Picture Card and microSD Card** compatible

*Equivalent to a 35mm camera
**microSD is a trademark of SD Card Association