The X-factor: Hands-on with Fujifilm's X30  
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The X-factor: Hands-on with Fujifilm's X30  

Like the X10 and X20 before it, the X30's 28-112mm equivalent zoom does double duty as a an on/off switch. Rotate the lens to the 'off' position and it folds into the camera body, extending when the zoom ring is moved to 28mm and beyond.

Closer to the body is a new control ring, which can adjust exposure, ISO, white balance, and more. Nearly every button, dial, and menu is customizable on the X30.