Various rumor sites are today reporting Hasselblad is poised to release a $10,000 camera called the 'Hasselblad Solar,' a rebadge of the Sony A7 that was announced just yesterday. Some even report it as if it's a real product. Even just a cursory glance at the image suggests it's a quick Photoshop job to add a wood grip and lighten the tint of the body. The serial number on the lens suspiciously matches the product shots Sony released yesterday as well.

What do you think?