Blackmagic Design has announced it is shipping its 4K, global-shutter camera for $1000 less than originally suggested. The Blackmagic Production Camera 4K is built around a Super 35mm (roughly APS-C-sized) sensor and can shoot 4K and 1080p footage in Apple ProRes 422 (HQ) or Adobe CinemaDNG Raw formats, direct to SSD. The camera offers 4K at 30p, 25p, 24p and NTSC equivalents. It has a Canon EF-compatible lens mount, offering electronic aperture control with Canon and Zeiss lenses. It is available for $2,995.

The camera features a 6G-SDI connector that allows single-cable 4K transfer. It also includes a Thunderbolt connector and a LANC connector for controlling record, stop, focus and iris settings, remotely. 

The global shutter means it captures the entire frame at the same moment, rather than reading the sensor one line at a time - avoiding the distorted verticals that can occur with fast moving subjects or whip pans.


Press Release:

Blackmagic Design Announces Blackmagic Production Camera 4K is now Shipping with a New Low Price!

Fremont, CA - February 10, 2014 - Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.

“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”

About Blackmagic Production Camera 4K

Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.

The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.

Key Features

Ultra HD 3840 x 2160 resolution
ProRes 422 (HQ)™ recording
Super 35 sensor
Global shutter
EF and ZE compatible lens mount
Built-in SSD recorder
5” LCD touchscreen
Metadata entry
6G-SDI output for 10-bit HD and Ultra HD

Availability and Price

The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers worldwide.