Hong Kong lens maker SLR Magic has announced the HyperPrime CINE 50mm T0.95 lens for the Leica M mount. The lens, which can be easily adapted for Micro Four Thirds or Sony NEX cameras, is designed for low light and shallow depth-of-field videography and available-light photography. The lens features 12 elements in 7 groups and, the company says, is optimized to be shot with the aperture wide open. The lens won't be available until September 2012. In the meantime, the company has also announced a spotting scope that mounts directly to Micro Four Thirds cameras. 

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Press Release:

NEW: THE SLR Magic HyperPrime CINE 50mm T0.95

Hong Kong, China (January 1, 2012)  - SLR Magic opens up the M mount lens lineup with the new SLR Magic HyperPrime CINE 50mm T0.95 ultra fast normal focal length lens. The world's fastest interchangeable camera lens with an image circle beyond full frame coverage in its focal length, the SLR Magic HyperPrime CINE 50mm T0.95 concept lens will be publicly available for experience testing in September 2012 at Photokina in Cologne, Germany.

The field of view of this new HyperPrime Lens corresponds to a 50mm lens in 35mm format. It is optimized to be shot wide open. This ultra fast normal focal length prime lens opens up many new creative composition opportunities, particularly in the fields of available light, in portrait, and street cinematography. Built with modern non aspherical lens technology, the lens excels at defocusing busy backgrounds at T0.95. A minimum focus distance of 0.70m allows for artistic bokeh effect. A fast maximum aperture of T0.95 makes the SLR Magic HyperPrime CINE 50mm T0.95 ideal for available-light photography.

Our highest priority in the development of all HyperPrime lenses is to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic HyperPrime CINE 50mm T0.95 is solid and reliable.

The SLR Magic HyperPrime CINE 50mm T0.95, a concept lens, will be available from authorized SLR Magic dealers by the end of September 2012.

SLR Magic HyperPrime CINE 50mm T0.95 specifications       

Lens Type: Fast normal lens with seven Tantalum glass elements to  ensure superior cinematic performance.
Compatible Cameras: • All RangeFinder M mount
• LM mount for cinematography
• E-mount
• Micro Four Thirds cameras
Optical Design: 12 elements in 7 groups
Distance range: 0.70m to ∞, combined scale meter/feet
Aperture: • Manually controlled diaphragm
• 12 aperture blades (circular), Lowest value 16
Bayonet: M-mount (with Rangefinder coupling), E-mount, Micro Four Thirds
Filter Mount: 62mm; filter mount does not rotate
Surface Finish: Black anodized
Dimensions:Length to bayonet mount: • approx. 95mm (approx. 3.74in) without hood
• approx. 110mm (approx. 4.33in) with retractable hood
Largest diameter: approx. 73mm (approx. 2.87in)
Weight approx. 975g (approx. 34.39oz)

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Press Release:

NEW: SLR Magic 12-36x50 ED Spotting Scope and SLR Magic 12-36x50 ED Spotting Scope for mFT

Hong Kong, China (Dec 16, 2011)  - SLR Magic introduces a 12-36x50 ED Spotting Scope  and expands its micro four thirds lineup with SLR Magic 12-36x50 ED Spotting Scope lens for Digiscoping. With this latest addition, the portfolio of lenses for the micro four thirds system is now comprised of six focal lengths.

The SLR Magic 12-36x50 ED Spotting Scope gives you the highest resolution and brightest view possible by three key elements. It features an over sized eye relief, utilized Extra-low Dispersion optics, as well as fully Multi coated glass to help you with spotting the rare bird species. The SLR Magic 12-36x50 ED Spotting Scope also offers stacked, dual-focus controls, so you can make both rapid and fine-tuning adjustments. The scope comes with a soft carrying case and handle. The micro four thirds version comes with the mFT adapter objective.

The field of view of this spotting scope on the micro four thirds camera corresponds to a a 840-2520mm lens in 35mm format. The user friendly design allows you to attach your camera by mounting it like any other camera lens. Everything you need comes with the package and there is no need to have a compatible lens to use it. This is the perfect solution for amateur digiscopers who want to take photos or video of wildlife.

The 12-36x50 ED Spotting Scope will be available from authorized SLR Magic dealers end December 2011.

Volunteers willing to test and review the lens for a website or blog can purchase the scope at a discounted rate. Volunteers should contact SLR Magic.