Sony has lowered the price of its Cyber-shot DSC-RX10 premium superzoom. The MSRP in the US is now $998, down from $1299, and prices in Europe have dropped as well (though it's unclear if they're official). It's not known if this was a planned price reduction, or a reaction to the Panasonic Lumix DMC-FZ1000 which is about to hit store shelves at a list price of $899.