Olympus today announced a series of price reductions and new rebates on the E-1 digital SLR and lenses. In the US the base E-1 body has been reduced by $300 to $1499, in the UK the E-1's body price is down £300 to £999 inc VAT (the kit including 14-54mm lens now £1399 inc VAT). This new price change brings the E-1 into line with the Canon EOS 10D (excluding lenses). In addition Olympus America are also offering a range of rebates up to $100 off Zuiko Digital lenses.

Click here for our review of the Olympus E-1

Phil: Is it enough soon enough to increase 'E System' acceptance? Only time will tell.

ress Release (Olympus US):

OLYMPUS ANNOUNCES REBATE FOR ZUIKO DIGITAL SPECIFIC LENSES™ FOR THE E-SYSTEM AND NEW PRICE FOR E-1 DIGITAL SLR BODY

Rebate Offer on Lenses Valid From May 1 to July 31, 2004

Melville, New York, May 1, 2004 - Olympus America today announced a rebate on five Zuiko Digital Specific Lenses™ for the E-1 Digital SLR System. Starting May 1 and continuing through to July 31, 2004, purchase one of the select Zuiko Digital Specific Lenses from an authorized E-Professional System Dealer and get cash back from Olympus. The company also announced today a new estimated street price for the E-1 Digital SLR body of $1499.00, down from $1799.00.

A rebate form for this special offer is available from an authorized E-Professional dealer, or online at www.olympusamerica.com/rebate.

The rebate offer applies to the following lenses: 11-22mm F2.8-3.5 Wide-Angle zoom, 14-54mm F2.8-3.5, 50-200mm F2.8-3.5, 50mm f2.0 1:2 Macro, and EC-14 1.4X Teleconverter. This chart illustrates the value of the rebates for these lenses, and the estimated street prices following the rebates.

Lenses Product Estimated Street Price (Pre-Rebate) Rebate Amount Estimated Street Price After Rebate
11-22mm F2.8-3.5 wide-angle zoom $799.95 $80 $719.95
14-54mm F2.8-3.5 $499.95 $50 $449.95
50-200mm F2.8-3.5 $999.95 $100 $899.95
50mm f2.0 1:2 Macro $499.95 $50 $449.95
EC-14 1.4X Teleconverter $439.95 $45 $394.95

Press Release (Olympus UK):

New price structure for Olympus E-1 offers professional system at consumer value

Olympus announces a new price for the multi award-winning Olympus E-1 digital SLR camera. From the 1st May 2004 the camera will be available at new RRPs of:

  • Olympus E-1 body only: £999.00 (inc VAT)
  • Olympus E-1 kit (body and 14-54mm lens): £1,399.00 (inc VAT)

The camera has scooped numerous awards, including the TIPA (Technical Image Press Association) award for Best Innovative Technology 2003/2004, the DIWA (Digital Imaging Websites Association) awards for Best Professional System 2003 and Best Innovation 2003, and the BIPP (British Institute of Professional Photography) award for Best New Product 2003.

The Olympus E-System is the first product to be launched based on the Four Thirds Standard and the world’s first fully digital SLR camera system. It offers new benchmarks for professional image quality and performance. All components and accessories of the Olympus E-System – from the camera body and flash units, to interchangeable lenses – have been expressly designed for digital use and ensure the system’s performance potential is maximised in every instance. The Olympus E-System hails a new chapter in the history of photography, breaking the mould of previous digital SLR solutions.

The Olympus E-System’s ZUIKO DIGITAL lenses are designed to maximise the performance and feature telecentric optics, which are required by digital cameras to give images perfect colour, clarity and brightness from the centre to the periphery of the frame. The growing list of ZUIKO DIGITAL lenses currently available includes (35mm equivalent values in brackets):

  • ED 300mm, F2.8 tele (600mm)
  • ED 150mm, F2.0 (300mm)
  • E 14-54mm, F2.8-3.5 zoom (28-108mm)
  • ED 50mm F2.0 macro (100mm)
  • ED 50-200mm, F2.8-3.5 zoom (100-400mm)
  • E 11-22mm. F2.8-3.5 zoom (22-44mm)

In addition to these lenses, a comprehensive list of accessories is now available, including a Macro Flash System (ring and twin) and external power supply.

For further information please visit www.olympus-pro.com/uk