Olympus has today announced two new entry level digital cameras. Firstly the C-1 Zoom (pronounced c-you zoom) has 3x optical zoom, 1.3 megapixels, to be known as the BRIO D-150 in the Americas. Secondly the C-200 Zoom which is a replacement for the D-490Z/C-990Z has 3x optical zoom, 2 megapixels, this will be known as the Camedia D-510 Zoom in the Americas. Both cameras should have a street price of around US$400. Phew! Makes you wonder why on earth they can't standardize the names worldwide once and for all...

Olympus C-1 Zoom (AKA BRIO D-150 Zoom)

Olympus C-1 Zoom (Europe) Olympus Brio D-150 Zoom (Americas)

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Olympus Expands New Digital Camera Family with Brio Zoom D-150

Sleek, Compact Digital Camera Brings 3X Optical/6X Digital Zoom, Easy Operability and Excitement to the Point-and-Shoot Market

MELVILLE, N.Y., May 8 /PRNewswire/ -- Olympus America Inc., the world leader in film and filmless photography, today introduced the newest member of its expanding Brio family of point-and-shoot digital cameras, the Camedia Brio Zoom D-150. The D-150 joins the Brio D-100, introduced in February, and brings 3X Optical Zoom/6X Digital Telephoto Zoom capabilities to the photographer seeking added versatility in a point-and-shoot camera. Packaged in a contemporary black and gold finish, the stylish Brio D-150 features a high quality f2.4 -f4.3 Auto Focus Olympus zoom lens, pop-up flash, fast shutter release times of under one second, and AutoConnect technology for simple data transfer via standard USB connections.

"Olympus' goal is to bring fun, easy to use and fast digital photography solutions to the average consumer. We've named this new point-and-shoot product family after the term 'Brio,' which means 'high energy,' 'excitement' and 'enthusiasm.' The Brio Zoom D-150 is designed for the point-and-shoot camera user who wants the best quality in this product category with zoom capabilities,'' says John Knaur, Digital Product Manager, Olympus Consumer Products Group. "It's the perfect companion for a night on the town, parties, vacations and family holidays. The Brio Zoom D-150 is as easy to use as a conventional 35mm camera. It offers a fast start-up time, and takes up to three pictures per second, so users can capture spontaneous moments as they happen-not the moment after the moment. And because images are stored on erasable SmartMedia(TM) cards, users can see the pictures they take immediately, save only the frames they want, and reuse the digital memory for new images without wasting film or incurring unnecessary developing costs.''

Like the Brio D-100, the Brio Zoom D-150 offers a 1.5-inch, 118k-pixel color LCD monitor that serves as a high-resolution viewfinder, the camera's playback screen and menu control panel. All mode settings and image viewing functions have been condensed into this single display, contributing to the Brio Zoom D-150's pocketable design. Standard icons representing multiple flash modes, image resolution settings, exposure adjustments and playback/viewing modes are accessed through one-touch buttons and an easy to use jog dial, with choices displayed on the LCD panel and selected using simple up, down, left and right arrow keys. The versatile LCD monitor allows users to display four or nine images, and offers a 2X Zoom Inspection mode to view and scroll across enlarged single frames during playback.

The Brio D-150 Zoom is equipped with a standard 5.0mm - 15.0mm lens, delivering the equivalent of 38mm - 114mm zoom range on 35mm cameras. Its digital telephoto capabilities expand the camera's effective zoom range to a maximum of 228mm, allowing users to capture crisp, digital images out of range of traditional 3X zoom film cameras. To ensure the best possible image quality, the Brio Zoom D-150 is equipped with a 1.3-megapixel interlaced RGB CCD. Its maximum resolution of 1280 x 960 pixels produces photo-quality prints up to 4" x 6''. The camera is also capable of capturing images with smaller file sizes at a reduced 640 x 480 resolution factor, perfect for sending pictures via e-mail and posting on the web. "The D-150 Zoom utilizes Olympus' TruePic(TM) technology, so it uses all the captured pixel information to create the image no matter the output size or resolution setting,'' furthers Knaur. "Because the D-150 Zoom doesn't discard or ignore image data, it delivers higher quality images with finer details and brilliant color. Even at lower resolution settings the D-150 Zoom provides picture quality that is truly superior to any other camera in its class.''

Once captured, images may be viewed, erased or stored on removable SmartMedia(TM) cards. The Brio Zoom D-150 ships with one 8MB card standard, providing ample capacity to store up to 82 images in SQ mode. Additional SmartMedia cards, available in 16, 32, 64 and 128MB increments, deliver virtually unlimited, reusable image storage capacity.

To make printing simple, the Brio Zoom D-150 features AutoConnect technology. A standard USB port allows users to plug the camera directly into any USB-configured computer. No drivers or additional software are required for PCs running the latest operating systems including Windows® 2000, Windows Me and Mac OS(TM) 8.6 and higher-these computers will mount and recognize the Brio Zoom D-150 automatically. This eliminates the need to restart the system, so image viewing, downloading and printing can be performed immediately upon connection. (Adapters are also available for non- USB equipped PCs.) Additionally, users may produce photo-realistic output simply by inserting the SmartMedia card directly into any of the Olympus family of P Series dye sublimation printers.

The Brio Zoom D-150 supports the DCF file naming format as well as the Digital Print Order Format (DPOF) standard for adding data to images and tagging specific photographs to print to DPOF-compatible printers. The Brio Zoom D-150 is bundled with Olympus' versatile Camedia Master software for downloading and managing pictures taken with Olympus digital cameras.


Other features of the new Camedia Brio Zoom D-150 include:

  • Auto, Red-eye Reduction, Off, Fill-in, Slow synchronization, 1st Curtain effect flash modes.
  • Auto White Balance plus Daylight, Overcast, Tungsten and Fluorescent light settings.
  • Fully automatic ISO settings.
  • Macro Mode for close-ups with 8" minimum distance.
  • Programmed Auto Exposure, manual compensation possible in +/-2.0 EV in 0.5 EV steps.
  • NTSC Video Output terminal for viewing images on a television or recording to a VCR.
  • Date/Time/Calendar recording onto image data up to the year 2030.
  • Built-in Self Timer.
  • Wide power compatibility with, 1x CR-V3 Lithium battery, 2x AA NiMH batteries and optional AC adapter.
  • Slim dimensions of 4.4" (W) x 2.4" (H) x 1.4" (D) (excluding projections).

Camedia Brio Zoom D-150 MSRP: $449.00
Camedia Brio Zoom D-150 Street Price: $399.00

The Camedia Brio Zoom D-150 will be available June 2001. It ships with an 8MB SmartMedia card, USB cable, video out cable, Olympus Camedia Master Utility software, 2 AA long-life CR-3V Lithium batteries, strap, and manual.

Olympus C-200 Zoom (AKA Camedia D-510 Zoom)

Olympus C-200 Zoom (Europe) Olympus Camedia D-150 Zoom (Americas)

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Olympus Introduces Camedia D-510 Zoom Point & Shoot Digital Camera

Replaces Highly Successful D-490 Zoom as the Digital Camera of Choice for Users Requiring Zoom, Ease-of-use & Style in a Compact, Affordable Point & Shoot Design

MELVILLE, N.Y., May 8 /PRNewswire/ -- Olympus America Inc., the world leader in film and filmless photography, today introduced the Camedia D-510 Zoom, an Auto Focus 3X Optical/9X Digital Zoom digital camera with a 1.8-inch color LCD monitor. The D-510 Zoom replaces Olympus' highly successful D-490 Zoom. Offering a sleek metallic silver body, reduced size and unsurpassed ease-of-use, the D-510 Zoom features a maximum resolution of 1600 x 1200 pixels, a 2.1-megapixel interlaced CMY CCD, a QuickTime(TM) Movie mode and USB AutoConnect technology for fast and "no software needed'' image downloads.

The D-510 Zoom delivers high quality images through its 3X Optical Zoom f2.8 - f4.4Lens, providing the equivalent of a 35mm - 105mm lens in 35mm photography. Its optical zoom is further enhanced by a seamless 9X Digital Telephoto Zoom capability, extending the camera's effective zoom range to 315mm. "Seamless'' means the D-510 Zoom automatically switches to digital zoom when the camera reaches its optical range limit, so users don't have to program multiple time-consuming steps or menus and miss the action in the process.

Extremely versatile, the D-510 Zoom not only offers a choice of four preset resolution levels, but the ability to record full motion video as well. The D-510 Zoom's standard QuickTime Movie Mode records up to 66 seconds of full motion video with sound at 15 frames per second on a standard 8MB SmartMedia card, making it the perfect choice for users producing webcasts and e-mailing short videos.

In addition to the maximum 1600 x 1200 resolution for photo-quality prints up to 8" x 10'', users may also select from 1280 x 960, 1024 x 768 and 640 x 480 settings to best match desired image quality and file sizes to the intended application. Even at the lowest resolution setting, the D-510 Zoom delivers superior picture quality for e-mailing photos or posting images on the web.

"The D-510 Zoom is ideal for the consumer who wants an easy to use, high quality 2.1-megapixel point-and-shoot digital camera, but doesn't want to break the bank buying it,'' explains John Knaur, Digital Product Manager, Olympus Consumer Products Group. "For the experienced amateur digital photographer, the D-510 Zoom has all the qualities that make it perfect for travel, hobby or even everyday use. It's small, versatile and very user-friendly. At this price point, Olympus expects the D-510 Zoom to pick up where the D-490 Zoom left off.''

For fast and simple downloading, the D-510 Zoom features USB AutoConnect technology. The Olympus USB AutoConnect feature allows users to plug the camera directly into any USB-configured computer. No drivers or additional software are required for PCs running the latest operating systems including Windows® 2000, Windows Me and Mac OS(TM) 8.6 and higher-these computers will mount and recognize the D-510 Zoom automatically. This eliminates the need to restart the system, so image viewing, downloading and printing can be performed immediately upon connection (card readers are also available for non-USB equipped PCs).

The D-510 Zoom delivers photo-quality images up to 8" x 10''. SmartMedia cards may also be inserted directly into one of Olympus' P Series dye sublimation printers for high quality prints up to 8" x 10''. The D-510 Zoom supports the DCF file naming format and the Digital Print Order Format (DPOF) standard for adding data to images and tagging specific photographs to print to DPOF-compatible printers.

The large 1.8" LCD display allows for enhanced playback and viewing options, including 4-, 9- or 16-frame Index Display Mode, Single Frame Display with 1.5X, 2.0X, 2.5X and 3.0X Zoom Inspection, plus sequential image scrolling. The LCD monitor also serves as the camera's control panel, with an easy to use jog dial and arrow keys to select modes and settings.

Other new features of the new Camedia D-510 Zoom include:

  • TTL digital ESP metering, plus spot metering.
  • Automatic ISO setting plus user-selectable 100, 200 and 400 ISO for low light conditions.
  • Built-in pop-up flash with Auto, Red-eye Reduction, Off, Fill-in, Slow synchronization (1st Curtain) plus Slow synchronization (1st Curtain) with Red-eye Reduction flash modes.
  • Auto White Balance plus Daylight, Overcast, Tungsten and Fluorescent light settings.
  • Programmed Auto Exposure, manual compensation possible in +/-2.0 EV in 0.5 EV steps.
  • Sequential shooting at 1.8 frames per second (max. 5 frames in HQ).

Camedia D-510 Zoom MSRP: $499.00
Camedia D-510 Zoom MSRP: $449.00

The Camedia Brio D-510 Zoom will be available June 2001. It ships with an 8MB SmartMedia card, USB cable, video out cable, Olympus Camedia Master Utility software, 2 AA Alkaline batteries, strap, and manual.