Japanese trade body Camera and Imaging Products Association (CIPA) has published an overview of 2009 camera sales and a forecast for 2010. Overall sales fell by 11.6% in 2009 to 105.9 million units but within those figures, DSLR and interchangeable lens camera sales grew 2.3% over the previous year and now account for 9.3% of the overall market. For 2010 CIPA, which gets its figures from all the major Japanese camera makers, predicts integrated-lens camera sales will rise 3.0% while DSLRs and interchangeable lens cameras sales will grow 11.1% compared to 2009.

2010 Outlook on the Shipment Forecast by Product-Type
Concerning Cameras and Related Goods

The Camera & Imaging Products Association (CIPA, President: Tsuyoshi Kikukawa) has
announced the outlook on the shipment forecasts by product-type concerning cameras and
related goods for the term 2010.

1. Track Record of Shipments in 2009
The total shipments of digital cameras in 2009 (the cumulative total of shipments from
January to December) reached 105.9 million units, exceeding the performance in 2007 for the
third consecutive year, when shipments broke through the 100 million unit mark for the first
time since CIPA began compiling statistics.

While this represents a year-on-year decrease of 11.6% compared to 2008, when shipments
exceeded 119 million units, a breakdown by product-type shows that, although shipments of
digital cameras with built-in lens (i.e. compact digital cameras) reached 96 million units, a
year-on year decrease of 12.8%, shipments of digital SLR cameras with interchangeable lens
(i.e. digital single-lens reflex cameras, including Micro Four Thirds System and
interchangeable unit cameras) reached 9.9 million units, a year-on-year increase of 2.3% and,
additionally, shipments of interchangeable lens for SLR cameras reached 16.1 million units, a
year-on-year increase of 2.8%, exhibiting solid growth in categories with higher added value.

2. Outlook on Shipments in 2010
The forecast for total shipment (the cumulative total of shipments from January to December)
of digital cameras in 2010 is 109.9 million units, a year-on-year increase of 3.8%.

On a breakdown by type, shipments of digital cameras with built-in lens and digital SLR
cameras with interchangeable lens are forecasted to reach approximately 98.9 million (a
year-on-year increase of 3.0%) and approximately 11 million units (a year-on-year increase of
11.1%) respectively.

Of particular note is the expectation of conspicuous growth in categories such as digital SLR
cameras with interchangeable lens for markets outside Japan, with shipments of 9.9 million
units, a year-on-year increase of 12.5%, anticipated.

The total shipments of interchangeable lens for SLR cameras continue to grow apace with the
expanding market for digital SLR cameras with interchangeable lens, with a forecast for 2010
of shipments of 17.9 million units, a year-on-year increase of 11.2%.

  Total shipments (millions of units)
 
2009 figures
Y-O-Y %
2010 forecast
Y-O-Y %
Digital cameras
105.9
88.4%
109.9
103.8%
DSLR / iLC
9.9
102.3%
11.0
111.1%
Compacts
96.0
87.2%
98.9
103.0%
Lenses
16.1
102.8%
17.9
111.2%