Photokina 2012: Hong Kong lens maker SLR Magic will be showing four prototype lenses for mirrorless cameras at Photokina - 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 designs. The SLR Magic HyperPrime 23mm F1.7 has been completely redesigned from the previous version, and will be introduced in February 2013 at an MSRP of US$399 in Micro Four Thirds, Sony E and Fujifilm X mounts. The SLR Magic CINE 35mm T1.4 will be made in the same mounts, and go on sale in December 2012 for US$279. Meanwhile the 25mm T0.95 and 35mm T0.95 are based on the existing 50mm T0.95 design, and will cost US $649 and US $1,249 respectively. All will feature manual focus and aperture control.


Press release:

SLR Magic to show 25mm T0.95, 35mm T0.95, 35mm T1.4, and 23mm F1.7 prototype lenses at Photokina 2012

SLR Magic HyperPrime 23mm F1.7 for Fujifilm X

Hong Kong, September 15th, 2012.

During Photokina 2012 in Cologne, Germany (September 18-23), SLR Magic will present attractive new CINE products as well as its Toy Lenses, all of the highest technical quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in stores by the end of 2012. SLR Magic would like to invite all participants of Photokina fair held in Cologne to visit our stand in Hall 3.1 B059.

SLR Magic will present its entire range of camera lenses, cine lenses, spotting scopes, and camera accessories during Photokina.

A major attraction is a high-performance mirrorless format cine lens with manual focus. With a focal length of 35mm and aperture of T1.4, this lens joins the family of cine lenses designed for demanding users. The reason why the 35mm T1.4 lens is not in the HyperPrime series is because T1.4 is not the fastest speed we can design for this 35mm lens.

Ever since the release of the HyperPrime CINE 12mm T1.6 lens, cinematographers have been requesting for a set of HyperPrime CINE lenses. In addition to our new CINE 35mm T1.4 lens, we will also showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP: US $1,249) in mFT, X-mount and E-mount concept lenses that are based on the optical design of the HyperPrime CINE 50mm T0.95 lens.

Due to difficulty to source a particular material to manufacture the HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was discontinued within 3 months of launch. During this time, we have re-designed the lens, increasing image quality across the frame yet keeping the lens size and price similar to the original. The new design also supports mFT and X mount cameras.

All details concerning the optical type and physical size of the lens will be published at a later date. The SLR Magic CINE 35mm T1.4 lens in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US $399) in mFT, X-mount and E-mount will be introduced for sale in February 2013.

SLR Magic CINE 35mm f/1.4 for Micro Four Thirds

SLR Magic CINE 35mm f/1.4 specifications

Focal Length (35mm equivalent)    • 70mm [Micro Four Thirds]
 • 52mm [APS-C]
 • 80mm [Black Magic mFT]
 Minimum Focus Distance  0.3m
 Maximum Aperture  T1.4
 Minimum Aperture  T16
 Optical Design  8 elements, 8 groups (4 x Tantalum)
 Lens Length  70.3mm
 Lens Weight  370g
 Filter Thread Diameter  52mm
 Mount  • Micro Four Thirds mount
 • E mount (NEX-VG900 is not compatible)
 • X mount
 • Black Magic Cinema Camera mFT mount

SLR Magic HyperPrime 23mm F1.7 specifications

 Focal Length (35mm equivalent)  • 46mm [Micro Four Thirds]
 • 35mm [APS-C]
 • 52mm [Black Magic mFT]
 Maximum Aperture  F1.7
 Minimum Aperture  F22
 Optical Design  9 elements, 8 groups (4 x Tantalum)
 Lens Length  61.3 mm
 Lens Weight  265g
 Filter Thread Diameter  49mm
 Mount  • Micro Four Thirds mount
 • E mount (NEX-VG900 is not compatible)
 • X mount
 • Black Magic Cinema Camera mFT mount

Additional images

 SLR Magic CINE 35mm f/1.4  SLR Magic HyperPrime 23mm F1.7