Another day, another controversial change to Facebook's terms of service - this time, Facebook is planning to update its (very) smallprint in a way that some commentators worry greatly increase the company's power to exploit users' content and identities.

The American Society of Media Photographers has warned its members to 'beware' Facebook's proposed new terms of service, which - it claims - would allow the social media giant to 'exploit your name, likeness, content, images, private information, and personal brand by using it in advertising and in commercial and sponsored content - without any compensation to you'.

In a blog post structured as a question and answer format, the A.S.M.P. dissects Facebook's new proposed terms of service, explaining what the company has changed, what it might mean for photographers, and what concerned individuals can do to combat the changes.

Facebook's proposed terms of service are available to view online here.

The depressing answer is that if the changes are made official, there's nothing users can do directly, since according to the A.S.M.P. 'Facebook has specifically removed the language from their TOS that allows you to limit how your likeness, information, and content are associated with brands, commercial uses, or sponsored posts. They have also removed the clause that makes them subject to the privacy limits set in place by you on your profile.'

The A.S.M.P. suggests that members 'become informed', 'spread the word', and 'call for action' from other professional organizations with whom they work to 'ensure fair and respectful treatment of users by online services like Facebook and Instagram.'

Have you read Facebook's new proposed terms of service? Do you care? Did you even know about the changes being proposed? Let us know in the comments.