Sony today revealed its latest move in the megapixel battle, the seven megapixel Cybershot DSC-P150. This new camera is essentially a DSC-P100 with a new seven megapixel 1/1.8" Type CCD, it has the same three times optical zoom lens, body design and feature set. The DSC-P150 is due to go on sale in September for around US$499. This is no doubt the first of what will be several seven megapixel digital cameras to be announced by various manufacturers during the upcoming Photokina trade show.

Phil: We thought six million pixels on a 7.2 x 5.3 mm CCD were too many.

Press Release:

Sony’s New Cyber-shot DSC-P150:
World’s Smallest 7.2 megapixel camera

SAN DIEGO , July 20, 2004 – Sony’s new Cyber-shot ® DSC-P150 is the world’s first compact point-and-shoot digital camera in the marketplace loaded with 7.2 megapixels, putting breathtaking, near-professional-quality photos in your shirt pocket or handbag. It will be available in September for less than $500.

T he P150 camera yields an image size of 3072 x 2304 – making it the first pocketable camera capable of capturing enough pixels to make 300-dpi 8” x 10” enlargements.

The P150 has also been empowered with Sony’s own recently introduced Real Imaging Processor™ circuitry that ensures fast start-up and shot-to-shot times, and puts extra speed and performance behind automatic features such as auto focus and auto exposure. That means you’ll never miss that one-in-a-million shot because the camera is always ready to take great pictures.

“Not only does the Cyber-shot P150 camera offer tremendous value, it takes incredibly vivid and lifelike digital photos, capturing color and detail previously unavailable in such a compact camera ,” said Greg Young, general manager for Sony Electronics Digital Still Camera marketing.

Compact in Size and Feature-Filled

The Cyber-shot P150 digital camera is equipped with features typically found only on more full-sized cameras. At just 1 inch thin, it’s easy to hold, use, and carry with you in your pocket or purse.

The Cyber-shot P150 features a Carl Zeiss ® Vario Tessar ® 3X optical zoom lens to complement and maximize the benefit of the camera’s high resolution.

The P150 also has a bird-like appetite when it comes to consuming battery power. With up to 310 shots per charge of the InfoLithium™ battery the Cyber-shot P150 lets you snap away and preview images on the 1.8-inch LCD screen without fear of running down the charge.

Beyond the easy point-and-shoot features, the Cyber-shot P150 also has manual flash and exposure settings, and nine preset scene modes such as twilight, landscape, snow, beach and fireworks, letting the user quickly select the best setting based on shooting conditions.

With the optional Cyber-shot Marine Pack (MPK-PHB), the Cyber-shot P150 becomes an underwater camera with water resistance to a depth of up to 132 feet. For those who want greater flexibility, the P150 can be used with optional telephoto and wide-angle conversion lenses.

Cyber-shot Station: A Perfect Resting Place

Finally there's a better place to put your digital camera other than a desk or table drawer. Fitting in next to a TV or PC, the new Cyber-shot Station CSS-PHA camera accessory, available now for about $80, accommodates the Cyber-shot DSC-P150 camera for playing back slideshows on a TV or transferring images to your PC while charging the camera's batteries.

The bundled infrared remote controller intelligently commands the docked camera via the Cyber-shot Station to toggle between captured videos and still pictures. And when connected to a PictBridge ™ -compatible printer such as Sony’s PictureStation ® DPP-EX50 digital photo printer, printing a specific image is as easy as a press of the remote controller's button.

The Cyber-shot P150 camera includes a 32MB Memory Stick ® media card, and is also compatible with Memory Stick PRO ® high-capacity media cards.