Quiksilver, the clothing and accessories brand, has launched a limited edition version of Sonys' Cyber-shot(R) DSC-U60 digital camera. The 150 limited-edition, Quiksilver-designed pieces feature original artwork on the camera, and are packaged in a specially designed custom box. "Quiksilver's lifestyle brand captures the imagination of consumers around the globe and it is exciting to bring these action sports enthusiasts to Sony's Cybershot product," said Matt Jacobson, Vice President of Quiksilver Entertainment. The camera will be available for purchase at Quiksilver Boardrider's Clubs in New York, Orlando, Las Vegas, Los Angeles, Orange County, Honolulu and Maui at a suggested retail price of $300.

Quiksilver Entertainment Delivers Cybersurf to Sony's Cyber-Shot Camera; Quiksilver-Themed Limited Edition of Sony's Popular Cyber-Shot U60 Camera in Time for Holiday Season

HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Nov. 25, 2003--Quiksilver Entertainment (NYSE:ZQK) is producing a Limited Edition version of Sony Electronics' popular Cyber-shot(R) DSC-U60 digital camera. Designed to go anywhere, the camera is targeted to action sports enthusiasts who desire a product that can keep up with their intense, and often soggy, lifestyle. The 150 limited-edition, Quiksilver-designed pieces feature original artwork on the camera, and are packaged in a specially designed custom box. The camera will be available for purchase at Quiksilver Boardrider's Clubs in New York, Orlando, Las Vegas, Los Angeles, Orange County, Honolulu and Maui.

The Quiksilver-themed Cyber-shot U60 camera hits the shelves the day after Thanksgiving. Sony's camera is a rugged, waterproof (up to 5 ft.)(a) model that takes picture taking to greater depths. Easily taken into the surf to get a shot of a buddy getting barreled, knee deep in powder to catch a snowboarder carving, or in the back of a kayak down a class 5 rapid, this is for anyone wanting to document their most active efforts.

"Quiksilver's lifestyle brand captures the imagination of consumers around the globe and it is exciting to bring these action sports enthusiasts to Sony's Cybershot product," said Matt Jacobson, Vice President of Quiksilver Entertainment. "It is great to work with Sony to amplify this cool, waterproof digital camera within the marketplace."

"We surf, snowboard and skateboard, and so do our athletes and a majority of our customers," said Danny Kwock, President, Quiksilver Entertainment. "However, up to now you haven't been able to bring high quality cameras into these conditions; we're excited to offer this product to them."

This is not the first time that Sony and Quiksilver have partnered up to co-brand products and events. Just this past September, Sony joined Quiksilver at the Boost Mobile Pro in San Clemente, Calif., for one of the world's top surf competitions. Sony provided the 44 competing surfers with the Cyber-shot U60 camera and enlisted the help of "beach teams" to document the event with the camera, setting up a Sony printing station where spectators standing in the sand were able to experience the Cyber-shot -- in conjunction with Sony's digital photo printing capabilities -- a combination that takes "instant gratification" to a new level. The spectators were invited to stop by the tent to pick up the pictures taken in and around the event -- a very nice, personalized take-away for the fans on the beach. Last year Sony and Roxy, Quiksilver's surf, lifestyle and clothing line for women, joined to launch "Surf Now," an introduction to surfing and "how-to" video to inspire girls to get in the water.

The limited-edition camera's suggested retail price is $300 and can be found only at select Quiksilver Boardrider's Clubs in New York, Orlando, Las Vegas, Los Angeles, Orange County, Honolulu and Maui.

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