SanDisk has today announced the largest capacity SD (Secure Digital) flash card yet available, the new 128 MB piece is expected to be priced at around $200 (some 50-80% more expensive than the equivalent Compact Flash, SmartMedia or Memory Stick). This new card will be shipping by 'third quarter this year'. "The strong consumer electronics market continues to demand higher capacity storage cards. The availability of higher capacity cards makes them much more feasible for applications such as digital video camcorders which require considerable storage. This high capacity also allows consumers to buy fewer cards..."

SanDisk press release:

SanDisk Introduces 128 Megabyte Secure Digital Flash Memory Card

NEW YORK, NY, June 25, 2001 - SanDisk Corporation (NASDAQ:SNDK) today introduced the 128 megabyte (MB) Secure Digital (SD) Memory Card, a removable, stamp-sized flash memory card capable of storing up to four hours of music or 40 minutes of video. SanDisk's announcement, made at the PC EXPO show, doubles the capacity of SanDisk's highest capacity SD cards currently shipping. SanDisk is demonstrating products at the show in the Palm Pavilion (booth 3722) at the Javits Center.

Thomas Climer, SanDisk's SD card product manager, said, "The SD card is rapidly emerging as the universal storage card for portable digital devices such as the Palm handheld computers, digital cameras, digital video camcorders, audio players and cell phones. As these memory cards are commonly shared between devices, higher capacity cards are becoming increasingly important among consumers who want to store more data, images, music files and even video on their cards. With the introduction of the 128MB card, users will have the capability of storing up to four hours of music, over 100 high-quality digital images or more than 40 minutes of M-PEG4 compressed video."

Connie Wong, director of special services at Semico Research Corp., Phoenix, AZ, said, "The strong consumer electronics market continues to demand higher capacity storage cards. The availability of higher capacity cards makes them much more feasible for applications such as digital video camcorders which require considerable storage. This high capacity also allows consumers to buy fewer cards, making it more convenient for consumers to use the cards. At the same time, the cards are becoming so much more cost effective that eventually consumers will be able to store as many audio, video and data files they want at a very reasonable price."

More than 50 new consumer electronic products with slots for SD Cards have been introduced by leading consumer companies including Canon, Casio, JVC, LG Electronics, Palm, Panasonic, Sharp and Toshiba. Several more SD-based products are expected to be launched at the PC EXPO show. SanDisk is one of more than 275 industry companies who belong to the Secure Digital Association (www.sdcard.org), an organization promoting the SD Card as an open industry standard.

SanDisk is currently shipping 8, 16, 32 and 64MB SD Cards and expects to start production shipments of the new 128MB SD Cards in the third quarter of this year. The suggested retail price of the card will be $200.

The SD Card is a flash memory storage device with built-in security functions designed to facilitate the secure exchange of content between devices and the card. It is 32 millimeters (mm) long, 24mm wide and 2.1mm thick.

Credit to Dennis from letsgodigital.nl for the image used.