Haha.. I had a little chuckle to myself, Sony really are playing with us on this new digicam, talk about building hype. They've revealed a new layer today, the fact that the new DSC digicam sports a Carl Zeiss lens.

Imagining-Resource working from an anonymous tip-off also reckon it's the same form factor as the DSC-F55 with a 5X lens and using MemoryStick (yurch!) for storage. Look out for another installment of the great Sony DSC Soap Opera tomorrow.