The Carl Zeiss stand's giant walk-through lens display has become a familiar feature at trade shows, but everything else on the stand seems very contemporary.

In addition to its expensive, fast, high-precision prime lenses for stills photography, Zeiss is showing off its growing range of CP.2 Cine primes for DSLR movie shooting, including examples on the Blackmagic Cinema Camera.

There are also mock-ups of two of the three high-end primes Zeiss is going to build for Sony's E-mount and Fujifilm's X-mount. The lenses, a 12mm F2.8, 32mm F1.8 and 50mm F2.8 Macro will each cost around €1000 / $1300. Having licensed the lens mount protocols, Zeiss will not have to reverse-engineer the AF systems and said it will work in partnership with both camera makes, and build on the knowledge of autofocus lenses it has developed in its work with Sony.

There's also a prototype of the 55mm F1.4 manual focus SLR lens the company announced just prior to the show.

Some parts of the Zeiss stand are familiar... ...such as the walk-through lens.
But AF lenses for mirrorless cameras are definitely new. This is a prototype of the 2.8/12, which will be available for Fujifilm X-mount and Sony E-mount
This is the 1.8/32, again shown in prototype form on a Fujifilm X-Pro1. The lens will also be available for Sony NEX cameras. The 2.8/50 Makro isn't on display
A Blackmagic Cinema Camera helps demonstrate Zeiss' CP.2 Cine primes  
The Distagon 1.4/55mm is new. Here it is in ZF.2 (Nikon) mount. There's also an APO Sonnar 2/135 for both ZE (Canon) and ZF.2.
Crowds playing with pricey primes The Carl Zeiss lens in Nokia's 808 Pureview is also on show.