Kodak has announced four EasyShare M-series digital compacts. As usual, Kodak is promoting the cameras' ease of use - the new models feature improved in-camera tagging and searching based on face recognition. The M580, M575, M550 and M530 are 14MP and 12 MP cameras featuring a variety of lenses from 8x to 3x with the the top two models extending from 28mm equivalent.

Press Release:

Kodak Makes Sharing Pictures and Videos
One-Button Simple


Four New EASYSHARE Digital Cameras introduced at the 2010 International Consumer Electronics Show

Rochester, NY, Jan 6 -- Eastman Kodak Company today unveiled the newest additions to its EASYSHARE Digital Camera portfolio. The new cameras are designed to make sharing pictures and videos to sites like Facebook, KODAK Gallery, Flickr and YouTube – or to an e-mail address – as simple as pressing one button on the camera. Equipped with a range of impressive features from Smart Capture and Face Recognition, to HD photo and video capture, the latest EASYSHARE Digital Cameras transform the “KODAK Moment” from a picture taking experience to a picture and video sharing experience thanks to the Kodak Share Button.

Kodak has improved its innovative on-camera tagging capability to make sharing as simple and personal as possible. The Share Button now allows consumers to tag pictures directly on the camera for effortless uploading to popular sharing sites including Facebook, KODAK Gallery, Flickr, and YouTube. Pictures can also be tagged to email or to send directly to the new KODAK PULSE Digital Frame.

“In a world where people are sharing online more than ever before, Kodak wants to make it as simple as possible. You simply press the Kodak Share Button to tag the pictures on the camera and they automatically email or upload to your favorite sharing sites when you connect to a computer,” said Phil Scott,Vice President of Marketing, Digital Capture and Devices, Kodak. “We designed our new digital cameras to give consumers an easier and more intuitive way to share and relive their moments when they want, where they want and how they want.”

Just Press Share with KODAK EASYSHARE M Digital Cameras

The KODAK EASYSHARE M Digital Camera line makes it simpler for consumers to share their pictures with one touch of the Share Button. The cameras include Kodak’s new Face Recognition feature so consumers can find the pictures they want, and Smart Capture feature so they can take the perfect shot in a variety of lighting conditions without worrying about camera settings. KODAK EASYSHARE M Digital Cameras come in a sleek and compact design, and are available in a variety of stylish colors.

KODAK EASYSHARE M580 Digital Camera features 14MP, 8X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Wide Angle Lens, 3-inch Bright LCD with KODAK Color Science technology, HD video capture, built-in HDMI connector, and more. The M580 will be available in silver, light blue, brown, purple and pink for US $199.95 MSRP beginning in April 2010.

KODAK EASYSHARE M575 Digital Camera features 14MP, 5X SCHNEIDER-KREUZNACH VARIOGON Optical Zoom Wide Angle Lens, 3-inch bright LCD with KODAK Color Science technology, HD video capture, and more. The M575 will be available in red, green, blue, black and brown for US $179.95 MSRP beginning in April 2010.

KODAK EASYSHARE M550 Digital Camera features 12MP, 5X Optical Zoom Wide Angle Lens, 2.7-inch Bright LCD with KODAK Color Science technology, and more. The M550 will be available in dark grey, purple, tan, blue and green for US $149.95 MSRP beginning in March 2010.

KODAK EASYSHARE M530 Digital Camera features 12MP, 3X Optical Zoom Lens, 2.7-inch bright LCD with KODAK Color Science technology, and more. The M530 will be available in red, green, blue, orange and carbon for US $129.95 MSRP beginning in February 2010.

* Colors and availability may vary by region

New KODAK Digital Camera Accessories

New accessories for KODAK Digital Cameras make it easy for consumers to be ready to capture life’s moments. They include:

KODAK Camera Battery Charger K7700 in a slim, sleek design is small enough to take anywhere, features fast one-hour charging for many KODAK Digital Cameras, and is ENERGY STAR® qualified.

KODAK C-Series Camera Battery Charger K450 includes two high performance AA Ni-MH rechargeable batteries, which enable consumers to take approximately 300 pictures on a single charge, and is ENERGY STAR® qualified.

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