(Pun). CES 2002: Lexar has today announced a new Portable USB card reader for MMC/SD cards. Not to be outdone by SanDisk and just a day after they announced their Cruze product the new Lexar portable USB MMC/SD card reader is also a 'Mass Storage Class' device (which means it will work with most modern operating systems without a driver). The reader alone will cost $29.99. It's worth noting that unlike the SanDisk unit (which is self contained) the Lexar reader does have a cable.

Lexar Media Introduces Portable USB Reader for MultiMediaCards(tm) and SecureDigital(tm) Cards

CES, Las Vegas, NV, January 8, 2002 - Lexar Media, Inc. (Nasdaq: LEXR), a leading developer of flash mass storage systems and an innovator of high-performance, USB-enabled CompactFlash(tm) digital film, today introduced its new USB-enabled MultiMediaCard(tm) (MMC)/Secure Digital(tm) (SD) Reader. Priced at $29.99 M.S.R.P., the MMC/SD Reader will be available late January from camera dealers, consumer electronics retailers, distributors and the Lexar Media Web site, www.digitalfilm.com.

"Using our MMC/SD Reader, customers will spend less time uploading and downloading their music, image and text files from their computers to another device. Plus, by using the reader to transfer files instead of the device itself, consumers can significantly save battery power," said David Klenske, director of product marketing, Lexar Media. "The small, portable design of Lexar Media's reader, coupled with the ubiquity of USB-port devices, makes this reader a perfect complement for anyone with a digital camera, PDA or other portable digital device."

With the addition of the MMC/SD Reader, Lexar Media now offers connectivity products for every popular digital media format. The MMC/SD Reader offers portability and connection to PC or Macintosh through a USB port. The reader is mass storage compliant, boasting true plug-and-play operability since no drivers are required for use with the latest operating systems. Lexar Media MMC and SD expansion cards offer small, durable, portable storage solutions for use within a variety of digital devices including PDAs, cellular phones, digital video recorders and digital cameras. Lexar Media offers MMC in 16MB, 32MB and 64MB capacities and SD cards in 32MB and 64MB capacities.