Photokina 2012: Olympus Stand Report
Lars Rehm | Show Reports | Published Sep 18, 2012
The Olympus stand concentrates on the company's higher-end kit, with most of the focus on the PEN Series and OM-D. And it's the OM-D that's getting most of the attention, despite newer models being on show.
We managed to grab a look at a prototype of the 17mm F1.8 lens the company announced it is working on, and can confim it will offer the same excellent pull-back manual focus ring system as the 12mm F2.0. No-one will discuss pricing yet, but the 12mm-style build and feature set suggests it will have a similarly premium price.
Beyond this, there are examples of the two new PENs (the E-PL5 and E-PM2) circulating on a sushi-bar-style conveyor belt. There are also cases full of accessorized and decorated PENs, hinting fairly strongly at the company's intended audience for these models.
The promising-looking XZ-2 is also on show but there are hints that its availabiliy might be a little bit delayed. This is a shame, as its 28-112mm equivalent F1.8-2.5 lens (as seen in the XZ-1), combined with a modern 1/1.7" BSI CMOS sensor should make it pretty competitive in the newly resurgent enthusiast compact market.