Lexar has today announced two new addtions to its card reader range. These are high speed CompactFlash devices utilising USB 2.0 and Firewire for connectivety. “Serious digital photographers find speed very important, which is why Lexar Media strives to provide the fastest speeds available in its digital media and readers,” said Dave Klenske, Lexar Media, director of product marketing. The FireWire (IEEE 1394a) and USB 2.0 readers are immediately available with estimated retail prices of $49.99 and $24.99, respectively. Lexar has also today introduced Image Rescue 2.0, an enhanced version of its popular image recovery software. Image Rescue 2.0 is bundled free of charge on all of Lexar Media’s Professional Series CompactFlash and will also be available as a stand-alone product at retail locations nationwide this November for $39.95.

Lexar Media Offers Two New Compact, Portable High-Speed Readers Enabling Faster Downloading of Digital Images

Next-generation FireWire and New USB 2.0 CompactFlash Readers Now Available

NEW YORK, October 30, 2003 -- (PhotoPlus Expo) Lexar Media, Inc. (Nasdaq:LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced two new compact, portable, high-speed CompactFlash readers geared toward serious digital photographers. The next-generation FireWire and new USB 2.0 CompactFlash readers offer data transfer speeds up to 400Mb/s and 480Mb/s, respectively. With these readers, users can expect data transfer from CompactFlash to computer to be approximately 4 to 5 times faster than using USB 1.1.

With a USB 1.1 reader, 100MB of image data would take approximately one and half minutes to download, but with a USB 2.0 or FireWire reader, the same amount of data would take under twenty-five seconds. FireWire and USB 2.0 are particularly fast when combined with Lexar Media’s high-speed and professional memory cards.

“Serious digital photographers find speed very important, which is why Lexar Media strives to provide the fastest speeds available in its digital media and readers,” said Dave Klenske, Lexar Media, director of product marketing. “USB 2.0 and FireWire are designed for large data transfers of images, music and video, and with Lexar’s high-speed media, end users will see dramatically improved transfer times.”

Designed with portability in mind, each reader is approximately the size of four AA batteries and weighs only 1.5 ounces. Both readers feature a protective cap, which securely stores a CompactFlash card inside the reader when photographic equipment is in transport, and doubles as a stand when the reader is in use. This design protects the pins of the reader from external hazards including rough handling and environmental conditions. The second-generation FireWire reader ships with the new ultra thin FireWire cable.

The USB 2.0 reader is backward compatible with USB 1.1 and both readers are fully compatible with Windows200/ME/XP and Mac OS X and 9.1, with no drivers required on these modern operating systems. The FireWire (IEEE 1394a) and USB 2.0 readers are immediately available with estimated retail prices of $49.99 and $24.99, respectively. Both readers include a one-year warranty and access to Lexar Media’s technical support.

Lexar Media’s New Image Rescue™ 2.0 Recovers “Lost” Photos From Any Memory Card Format From Any Manufacturer

Lexar Media Offers Professional Photographers the Industry’s Most Reliable and Comprehensive Digital Media Solution

NEW YORK, October 30, 2003 -- (PhotoPlus Expo) Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced Image Rescue 2.0, an enhanced version of its popular image recovery software. With Image Rescue 2.0, Lexar Media has significantly expanded the number of memory cards from which the software can recover data. Image Rescue 2.0 can now recover “lost” or deleted digital images from any memory card, regardless of format or manufacturer. In addition, Image Rescue 2.0 offers expanded reader support and can be used with all mass storage compliant card readers including FireWire and USB 2.0, which enable considerably faster image recovery time. Image Rescue 2.0 will be demonstrated at PhotoPlus Expo booth #336, from October 30 through November 1, 2003.

Image Rescue 2.0 is designed to go to the root of the card’s data structure to identify and retrieve deleted or lost images, even if the computer does not recognize the card. Image Rescue 2.0 can retrieve image files in all popular file formats including JPEG, TIFF, and most RAW file formats from leading camera manufacturers. In many cases, Image Rescue 2.0 can even recover document files including Word, Excel and PowerPoint.

“The most common causes of data loss are due to interruption of power in a host device or premature removal from a host device,” said John Omvik, director, OEM and pro product marketing, Lexar Media. “In these cases, Image Rescue 2.0 can recover lost image data and reformat or reconstruct the memory card’s DOS FAT file. In addition, Image Rescue 2.0 has the unique ability to permanently erase confidential data from memory cards and prevent data from being recovered in the future.”

Image Rescue 2.0 is designed with a wide range of compatibility to meet the needs of every digital photographer. It also includes special features designed to work in conjunction with Lexar Media’s award-winning CompactFlash to provide serious photographers with the most reliable and comprehensive digital media solution. Image Rescue 2.0 can upgrade Lexar’s CompactFlash firmware, as firmware upgrades become available, via the Web to offer the photographer enhanced support, compatibility and performance. Image Rescue 2.0 can also be used to prepare and send an email to Lexar’s technical support team, when additional support is needed. Through the software, information about the memory card is captured that can be helpful to the Lexar technical support team in recovering images. To use these features, users must use a Lexar JumpShot cable, which is included with Lexar Media’s Professional Series CompactFlash and available on Lexar Media’s Website for $12.99.

Image Rescue 2.0 is bundled free of charge on all of Lexar Media’s Professional Series CompactFlash and will also be available as a stand-alone product at retail locations nationwide this November for $39.95. Image Rescue 2.0 is compatible with Windows 2000/XP (or higher) and Mac OS 10.2 (or higher) and can recover data from CompactFlash Type I/II, MultiMediaCard, Secure Digital, xD-Picture Card, Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo and Smart Media.

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