Photokina 2012: Panasonic has formally announced the Lumix G X 35-100mm F2.8 lens, a fast telephoto zoom for Micro Four Thirds cameras such as the co-announced DMC-GH3. The metal body is dust- and splash-proof to match the GH3, and both zoom and focus are internal. The lens also features 'Power OIS' optical image stabilization, and uses Panasonic's Nano Surface Coating to minimize flare and ghosting.


Press release:

The LUMIX G X 35-100mm F2.8: Panasonic’s new bright, precise and weather sealed zoom lens in a high quality compact aluminum body

 Panasonic Lumix G X Vario 35-100mm F2.8 OIS

17th September, 2012– Panasonic has today launched a new addition to its LUMIX G Digital Single Lens Mirrorless (DSLM) range, the H-HS35100 - an X series 35-100mm F2.8 compact zoom lens. Designed for compatibility with the Micro Four Thirds System, the elegant metal body means the LUMIX G X 35-100mm lens is bright and precise delivering outstanding quality. Ready for adventure, the LUMIX G X 35-100mm lens is weather sealed – dustproof and splashproof – so you can always capture the action in a dusty desert or sailing the Seven Seas.

With a maximum aperture of F2.8 available throughout the entire zoom range, the LUMIX G X 35-100mm lens will provide exceptional detail even in low light situations. Beautifully warm shots are possible with the exceptionally shallow depth of field, giving you incredible creative control over background blur – perfect for portrait photography.

Giving photographers and videographers a powerful and versatile tool, the LUMIX G X 35-100mm perfectly complements the LUMIX G X 12-35mm lens so your kit bag is ready for any scenario. Continuing to deliver the outstanding high-quality of the LUMIX G series, the LUMIX G X 35-100mm and LUMIX G 12-35mm lens are the ideal fit for the new LUMIX GH3 – premium quality, weather sealed and ready for action.

The lens incorporates Panasonic’s Power O.I.S. optical image stabiliser, which makes it easy to shoot extremely clear photos even in low-light situations - especially at high zoom - by suppressing the blur caused by handshake. For stunning clarity, the LUMIX G X 35-100mm lens is treated with Panasonic's Nano Surface Coating technology, minimising reflection across the entire visual light range (380nm-780nm) by applying the extra-low refractive index coating with nano-sized structures on the surface of the lens.. This significantly reduces the amount of ghosting and lens flare.

The LUMIX G X 35-100mm F2.8 is the latest addition to Panasonic’s LUMIX G microsystem, which includes the world’s largest range of Micro Four Thirds lenses and accessories, making sure you have the right set-up to capture every moment.

Panasonic Lumix G X 35-100mm F2.8 specifications

 Focal Length  35-100mm
 Focal length (35mm equivalent)  70-200mm
 Diagonal Angle of View  34° - 12°
 Maximum Aperture   F2.8
 Minimum Aperture   F22
 Lens Construction  • 18 elements in 13 groups
 • 2 ED elements, 1 UED element
 • Nano Surface Coating
 Image stabilisation  Yes (POWER O.I.S.) 
 Minimum focus distance  0.85m / 2.8ft 
 Maximum magnification   0.1x / 0.2x (35mm camera equivalent) 
 Aperture Type  7 diaphragm blades (rounded)
 Filter Size  58mm
 Max. Diameter  67.4mm / 2.7in
 Overall Length  99.9mm / 3.9in 
 Weight  Approx. 360g / 12.7oz 
 Mount  Micro Four Thirds
 Standard Accessories  Front and rear caps, hood, storage bag