Fujifilm have announced a reduction in their list price for the S1 Pro from $3,999 to "just under" $3,000 including a bundled 1GB Microdrive (worth $499). "This is a tremendous cost break for photographers who want a high-quality professional digital SLR camera,'' said Jennifer Davalos, Marketing Manager, Commercial Markets Division, Fuji Photo Film U.S.A., Inc. This limited time offer is good until April 15, 2001.

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Press release:

Fujifilm Announces Limited Time Price Break for FinePix S1 Pro, Digital SLR Camera

Offer Good Through April 15, 2001
Fujifilm Also Announces Bundling Of Free 1GB Microdrive(TM)

ELMSFORD, NY--(BUSINESS WIRE)--Feb. 22, 2001-- Fuji Photo Film U.S.A., Inc. today announced a significant price reduction for its FinePix S1 Pro Digital Camera, its first interchangeable lens SLR model with Super CCD technology.

Fujifilm has dropped the suggested list price for the FinePix S1 Pro from $3,999 to just under $3,000. The reduced price is good through April 15, 2001. At the same time, Fujifilm announced that it is now bundling, on a permanent basis, a 1GB Microdrive "Bonus Pack''-- a $499 value -- at no extra charge.

"This is a tremendous cost break for photographers who want a high-quality professional digital SLR camera,'' said Jennifer Davalos, Marketing Manager, Commercial Markets Division, Fuji Photo Film U.S.A., Inc. "In addition to its attractive price, the free, high-capacity Microdrive storage device offers commercial photographers another good reason to consider the S1 Pro for their professional needs. With 1GB, a photographer can take a small library of high resolution pictures with the FinePix S1 Pro/Microdrive combination before concerning themselves with storage capacity.''

The FinePix S1 Pro, which sports a 1.1-inch Super CCD with 3.4 million sensors, can record pictures at three resolutions (3040x2016, 2304x1536 and 1440x960) and in three file formats (TIFF-RBG, TIFF-YC and JPEG). Because of the large picture file sizes that the FinePix S1 Pro can produce (approximately 18MB uncompressed), the Microdrive's extra storage capacity will prove especially useful to professional photographers, enabling them to shoot up to 55 high resolution photos without having to choose between erasing or downloading photos to a computer. In addition to the Microdrive, which operates through the FinePix S1 Pro's CompactFlash(TM) (Card Type II) slot, the Bonus Pack includes a PC card adapter and a field carrying case.

The FinePix S1 Pro incorporates Fujifilm's patented Super CCD technology, which gathers more image information than conventional CCDs of the same sensor count, delivering an increased signal-to-noise ratio, greater sensitivity and a wider dynamic range for clear, sharp and colorful pictures. In addition to three resolution settings, the FinePix S1 Pro has three compression modes (fine, normal and basic) within the JPEG file format and captured images can be viewed on the camera's 2-inch liquid crystal display. In addition to the Microdrive, the camera provides users with two other removable storage options: SmartMedia(TM) (up to 64MB) and CompactFlash (Card Type II.)

The FinePix S1 Pro is suitable for a wide range of professional photographic tasks thanks to its adjustable ISO equivalents of 320, 400, 800 and 1600, shutter speeds of 30 to 1/2000 second, and continuous shooting of approximately 1.5 frames/second up to five frames. It also has a Nikon F lens mount, making the FinePix S1 Pro compatible with most Nikon series lenses, thereby giving photographers the option of using their existing optics.

The FinePix S1 Pro offers a variety of image capture controls. These include four shooting modes (single frame, continuous, preview and multiple exposure), five exposure modes (general-purpose program, auto-multi program, shutter-priority auto mode, aperture-priority auto mode and manual exposure control) and five variable program modes (portrait, landscape, close-up, sport and night scene.) In addition, there are eight modes for white balance (auto, fine, shade, incandescent light, custom and three for fluorescent light.)

The USB-compatible FinePix S1 Pro has dimensions of 5.8" (W) x 4.9'' (H) x 3.1" (D) and weighs 29 ounces. In addition to the Microdrive, it is packaged with a CD-ROM with camera-shooting software, USB and video cables, a 16MB SmartMedia storage card, four AA alkaline batteries for the image-handling system and two Lithium batteries for controlling the camera system.

Special Tamron Lens Rebate for FinePix S1 Pro Buyers

Also bundled along with the camera is a rebate coupon for select Tamron Special Performance lenses. If purchased within 30 days of the final FinePix S1 Pro purchase receipt, buyers will receive a $200 rebate for Tamron's SP AF14mm F/2.8 Aspherical (IF) Rectilinear, SP AF20-40mm F2.7-3.5 Aspherical (IF) or SP AF28-105mm F/2.8 LD Aspherical (IF) lenses. There will be a $100 rebate for the purchase of the SP AF90mm F/2.8 1:1 macro lens.

To receive the rebate, a receipt for both the FinePix S1 Pro digital camera and Tamron lens, along with a UPC bar code for each, must be submitted with a completed coupon and Tamron warranty card. This offer will end March 31, 2001.