We've all been there - your friend Carl is over by the fridge, getting some ice, and there you are with an expensive new Carl Zeiss lens, and you're describing it to someone, and Carl keeps saying 'What? What did you say? Do you want ice?' It's confusing. No wonder then that German lens manufacturer Carl Zeiss has decided to officially drop the 'Carl' (sorry, Carl) and will henceforth be known simply as ZEISS.

According to the manufacturer's blog, the decision was taken to 'create consistency' across its brand communications, given that 'the brand has been called ZEISS for a long time [and] in general language usage, 'ZEISS' is already well established in many countries and languages when referring to both the logo and the company'. 

German lens manufacturer Carl Zeiss has announced that to create consistency across its brand communications, it will henceforth be known simply as 'ZEISS', and its range of high-end lenses will be re-branded accordingly. [photo: ZEISS]