Canon PowerShot SX400 IS / SX520 HS
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SX520 HS
SX520 HS
SX520 HS
SX520 rear
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SX400 rear

Canon has introduced a pair of budget-friendly superzooms: the PowerShot SX400 IS and SX520 HS. These cameras have 24-720mm and 24-1008mm equivalent lenses, respectively. The SX400 sports a 16MP CCD and 720p video, while the SX520 uses a CMOS sensor (likely BSI) that can produce Full HD movies. Canon claims that autofocus performance has been improved on both models compared with their predecessors. You'll be able to pick up the SX400 IS in August for $249.99, with the SX520 HS following in September for $399.99. 

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Press Release:

Latest PowerShot Cameras Deliver Super-Zoom Reach And Creative Imaging Features To Inspire Endless Photographs And Videos

With an Impressive 42x and 30x Optical Zoom, respectively, Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MELVILLE, N.Y., July 29, 2014 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

"Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."

The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon's Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children's soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixel High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera's full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera's Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera's High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera's advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon's Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a "highlighted reel" for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixel CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera's full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

Pricing and Availability
The PowerShot SX500 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.

The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.

Canon PowerShot SX400 IS / SX520 HS specifications

 Canon PowerShot SX400 ISCanon PowerShot SX520 HS
Price
MSRP$249.99$399.99
Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCDBSI-CMOS
ProcessorDigic 4+
Color spacesRGB
Color filter arrayPrimary color filter
Image
ISOAuto, 100-1600Auto, 100-3200
White balance presets5
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsSuperfine, Fine
File format
  • JPEG (EXIF v2.3 / DPOF v1.1)
Optics & Focus
Focal length (equiv.)24–720 mm24–1008 mm
Optical zoom30×42×
Maximum apertureF3.4 - F5.8F3.4 - F6.0
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusNoYes
Normal focus range5 cm (1.97)
Macro focus range0 cm (0)
Number of focus points9
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots230,000461,000
Touch screenNo
Screen typeTFT-LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/1600 sec1/2000 sec
Exposure modes
  • Smart Auto
  • Program AE
  • Live View Control
  • Movie
  • Program AE
  • Shutter priority AE
  • Aperture priority AE
  • Manual
  • Hybrid Auto
  • Live View Control
  • Creative Shot
  • Scene
  • Movie
Scene modes
  • Portrait
  • Face Self-Timer
  • Low Light (4.0MP)
  • Snow
  • Fireworks
  • Long Shutter
  • Portrait
  • Smart Shutter
  • High-speed Burst
  • Low Light
  • Snow
  • Fireworks
Built-in flashYes (Pop-up)
Flash range5.00 m5.50 m
External flashNo
Flash modesAuto, on, off, slow synchro
Flash X sync speed1/1600 sec1/2000 sec
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive0.8 fps1.6 fps
Self-timerYes (2 or 10 sec, Custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (25 fps), 640 x 480 (30 fps)1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)
FormatMPEG-4, H.264
MicrophoneMonoStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMINoYes (Mini-HDMI)
Microphone portNo
Headphone portNo
Remote controlNo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion NB-11LH rechargeable battery & chargerLithium-Ion NB-6LH rechargeable battery & charger
Battery Life (CIPA)190210
Weight (inc. batteries)313 g (0.69 lb / 11.04 oz)441 g (0.97 lb / 15.56 oz)
Dimensions104 x 69 x 80 mm (4.09 x 2.72 x 3.15)120 x 82 x 92 mm (4.72 x 3.23 x 3.62)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSNone