According to a report published today by In-Stat/MDR the results of recent survey reveals that 37 percent of respondents planned to buy a digital camera in the next twelve months. The report goes on, "Digital cameras in general, are currently among the hottest consumer items on the market. Whether digital still cameras, digital camcorders, or PC cameras, consumers have taken advantage of falling prices and increasing quality to make digital imaging a marketplace phenomenon over the past three to five years."

Phil: IMHO the biggest 'stopper' at the moment is the ease with which users can get the images off their cameras and into the 'output chain', whether that is by email, web, remote or local printing. Manufacturers need to improve the software supplied with the camera as well as the ease of connectivity (docks are great for this).

Press Release:

Popularity of Digital Still Cameras Set to Continue
Reports In-Stat/MDR

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--June 23, 2003--As one of the fastest growing segments of consumer electronics, digital still cameras are expected to continue to enjoy their current popularity in the future, reports In-Stat/MDR (http://www.instat.com). A recent survey of the high-tech market research firm's Technology Adoption Panel, reveals that digital still cameras were the most-owned digital camera type of any among the respondents with nearly two-thirds owning them. With 37 percent of respondents planning to buy one in the next 12 months, the product's future looks promising.

Digital cameras in general, are currently among the hottest consumer items on the market. Whether digital still cameras, digital camcorders, or PC cameras, consumers have taken advantage of falling prices and increasing quality to make digital imaging a marketplace phenomenon over the past three to five years. "The digital still camera market has already been growing very quickly in the past couple of years," said Brian O'Rourke, a senior analyst with In-Stat/MDR. "Of those surveyed that owned a digital still camera, two-thirds have owned less than two years. In addition, nearly 26 percent of those who currently own a digital still camera intend to buy another one in the next 12 months."

In-Stat/MDR has also found that:

  • A vast majority of current digital still camera owners e-mail their images.
     
  • After digital still cameras, digital camcorders are the next most popular type of digital camera owned by the panel respondents. Survey results indicate that a majority of digital camcorder owners take still images with their camcorders, and a significant number also e-mail those images.
     
  • PC cameras are also widely owned by panel respondents. Results indicate that nearly half of PC camera owners use their devices for live video chatting. A significant number of PC camera owners have dual-use cameras, a category of PC camera that allows the camera to be detached and used to take low-resolution still images.
     
  • A very small percentage of respondents currently own a mobile phone camera. However, well over three times the number of current owners plan to purchase one in the next 12 months. Survey results indicate that the ability to e-mail photos from mobile phone cameras is by far the most attractive feature to both current and prospective owners of these devices.

The report, "Digital Cameras: What Do Consumers Think?" (#IN030700ME), provides data and analysis from In-Stat/MDR's Technology Adoption Panel with regard to their ownership, use, and plans to purchase digital cameras. Digital cameras in this survey include: digital still cameras, digital camcorders, PC cameras and mobile phone cameras. The Technology Adoption Panel consists of more early adopters and higher-end consumers than are found in the general population. To purchase this report, or for more information, please visit: http://www.instat.com/catalog/cat-me.htm or contact Erin McKeighan; emckeighan@reedbusiness.com or 480/609-4551. The report is priced at $3,495.