Nikon has launched the Coolpix S01, a miniature compact camera built around tiny 10MP sensor. The S01 uses a 1/3"-type CCD sensor - a size more commonly found in smartphones to allow it to offer a 29-87mm equivalent zoom in a device just 77 x 51 x 17mm in size (3.1 x 2.1 x 0.7"). It features a 2.5", 230k dot touchscreen and uses a built-in battery (rated at around 190 shots) and 7.3 GB of internal memory. It will cost around $179.99.

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Press Release:

NIKON’S NEW ULTRA-MINI CAMERA IS SMALL ON SIZE AND HUGE ON STYLE TO GIVE GORGEOUS IMAGES WHILE ON-THE-GO

The New COOLPIX S01 Complements the Modern Users Smart, Stylish and Trendy Personality

MELVILLE, N.Y. (August 22, 2012) – Today, Nikon Inc. announced the new COOLPIX S01, an ultra-compact camera that combines Nikon imaging technology, style and affordability into an ultra-mini camera body that’s easy to use. Its compact size makes the camera small enough to fit into a user’s pocket, so they can take it with them anywhere, whether spending a day on-the-go or a night out on the town.

The new COOLPIX S01’s attractive, beautiful styling screams to be seen and encourages users to carry it everywhere because of its small size. The S01 features a simple home screen and user interface with shortcut menus for quick operation to make it easy to capture incredible images and flattering portraits.

“The new COOLPIX S01 combines a stylish design and legendary Nikon image quality into a compact camera body for those users who love to easily capture stunning images,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Incredibly compact, the stylish COOLPIX S01 allows owners to always have a Nikon camera on hand while capturing their memorable moments.”

The COOLPIX S01 packs great image quality into an ultra-compact and stylish camera body, allowing users to be ready for fun and spontaneous shooting. Weighing approximately 3.4 ounces with an extremely small form factor (3.1 x 2.1 x 0.7 in.), the S01 is a versatile point-and-shoot that easily slips right into any user’s pocket. Stainless construction and processing prevents the glossy exterior from being scratched, while individual colors, such as Red, White, Silver and Pink, accent the fun and social personality of the user.

The COOLPIX S01 also features an easy-to-use touch-screen operation system. The new graphic user interface (GUI) offers an easy-to-tap four-segment home screen that streamlines operation. Even for first-time point-and-shoot users, various functions can be comfortably accessed through touch operation. By tapping a subject, the shutter is automatically released when focus and exposure are fixed while various image effects set prior to shooting can be applied to pictures. Additionally, simple in-camera retouching of photos can help the user relive their perfect memory. 

Easy Auto Mode helps users to reliably capture beautiful pictures with the COOLPIX S01. By simply framing the subject, the optimal scene mode and exposure are automatically selected according to the unique shooting situation. The user can rely on the camera’s auto operation even for night portraits or backlit subjects to enable smooth shooting in any scenario. Six applicable scene modes such as portrait, landscape, night portrait, night landscape, close-up and backlighting help the user flatter subjects in nearly any light.

Despite its tiny size, the camera benefits from quality NIKKOR optics, sporting a 3X wide-angle zoom NIKKOR lens (29 to 87mm, 35mm equivalent). A high-speed and accurate EXPEED C2 image-processing allows for fast use, but also yields vibrant colors and even skin tones in images. Additionally, a built-in Xenon flash ensures balanced exposures in low light conditions.

Price and Availability

The COOLPIX S01 will be available in September 2012 for a suggested retail price (SRP) of $179.95* in a variety of colors including Red, White, Silver and Pink. For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

Nikon Coolpix S01 specifications

Price
MSRPSuggested retail price : $179.95
Body type
Body typeUltracompact
Sensor
Max resolution3648 x 2736
Effective pixels10 megapixels
Sensor photo detectors10 megapixels
Sensor typeCCD
ProcessorExpeed C2
Image
Custom white balanceNo
Image stabilizationUnknown
Uncompressed formatNo
File format
  • JPEG Exif 2.3
Optics & Focus
Focal length (equiv.)29–87 mm
Optical zoom3×
Maximum apertureF3.3 - F5.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range5 cm (1.97)
Screen / viewfinder
Articulated LCDFixed
Screen size2.5
Screen dots230,000
Touch screenYes
Screen typeTFT-LCD with Anti-reflection coating
Live viewYes
Viewfinder typeNone
Photography features
Exposure modes
  • Programmed Auto
Scene modes
  • Back Light
  • Close Up
  • Landscape
  • Night Landscape
  • Night Portrait
  • Portrait
  • Scene Auto Selector
Built-in flashYes
Flash range1.20 m
Exposure compensation±2 (at 2/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30 fps), 640 x 480 (30 fps)
MicrophoneMono
SpeakerMono
Storage
Storage included7.3 GB
Connectivity
USB USB 2.0 (480 Mbit/sec)
Physical
BatteryBattery Pack
Battery descriptionBuilt-in Lithium i-on rechargeable EN-EL11 battery and charger
Battery Life (CIPA)190
Weight (inc. batteries)96 g (0.21 lb / 3.39 oz)
Dimensions77 x 52 x 17 mm (3.03 x 2.05 x 0.67)
Other features
GPSNone

Additional images