Pre-CES: Olympus has released the VR-340, an affordable 10x compact superzoom. It features a 24-240mm equivalent zoom and stands out from most of today's other Olympus announcements by being based around a 16MP, stabilized CCD sensor. It also offers a very respectable 460k dot LCD despite its recommended selling price of $149.

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Press Release:

NEW OLYMPUS VR-340 PROVES BEAUTY IS MORE THAN SKIN DEEP

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.

A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340’s large 3.0-inch, high-resolution LCD for proof that this camera’s beauty is more than skin deep.

*35mm camera equivalent.

U.S. Pricing and Availability

The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $149.99 (Available in white, silver, black, purple and red).

For a complete list of specifications, visit the Olympus website: www.getolympus.com.

Olympus VR-340 specifications

Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Other resolutions3264 x 2448, 2560 x 1920, 2048 x 1536, 1600 x 1200, 1280 x 960, 640 x 480
Image ratio w:h4:3, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Image
ISOAuto, High Auto, 100, 200, 400, 800, 1600, 3200
White balance presets5
Custom white balanceNo
Image stabilizationSensor-shift
Uncompressed formatNo
File format
  • JPEG 2.3
Optics & Focus
Focal length (equiv.)24–240 mm
Optical zoom10×
Maximum apertureF3.0 - F5.7
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Tracking
  • Single
  • Face Detection
Digital zoomYes (4x)
Manual focusNo
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenNo
Screen typeTFT Color LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed4 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Program AE
Scene modes
  • Portrait
  • Beauty
  • Landscape
  • Night Scene
  • Night + Portrait
  • Sport
  • Indoor
  • Candle
  • Self Portrait
  • Sunset
  • Fireworks
  • Cuisine
  • Documents
  • Beach & Snow
  • Pet
  • 3D
Built-in flashYes
Flash range4.80 m
External flashNo
Flash modesAuto, On, Off, Red-Eye, Fill-in
Drive modes
  • Single
  • Continuous
  • Self-timer
Self-timerYes (2 or 12 sec)
Metering modes
  • Multi
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30,15 fps), 640 x 480 (30, 15 fps), 320 x 180 (30,15 fps)
FormatMotion JPEG
MicrophoneMono
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes
WirelessEye-Fi Connected
Remote controlNo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-ion rechargeable LI-50B battery & charger
Weight (inc. batteries)125 g (0.28 lb / 4.41 oz)
Dimensions96 x 57 x 19 mm (3.78 x 2.24 x 0.75)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSNone

Additional images