Olympus has announced its latest 3x zoom, 3 million pixel camera for beginners. The D-535 / C-370 Zoom. sports a curvy body design and has a simple mode dial. It willl be available for around £119 ($175) from October. You can record movies until your heart's content, or at least up to the capacity of the memory card at 320 x 240 pixels. Designed to "get the job done with the minimum of fuss" the D-535 / C-370 Zoom has four scene programme modes supported by a special help function, which describes the selected mode on the LCD monitor.

Press Release:

Easy handling, great portability and fantastic results

The unbeatable Olympus C-370 ZOOM

Anyone can get great results with the Olympus C-370 ZOOM. Compact and lightweight, this camera is simple and fun to use. It is based on a ‘one button, one function’ design principle, which makes navigating menus and features easy. However, this camera should not be underestimated. With 3.2 million pixels and a 3x optical zoom lens, delivering crisp photos is a snap, whilst the Super Macro mode allows dramatic close-up shots of extremely small subjects.

The Olympus C-370 ZOOM will be available from October 2004, priced £119.99 (approx $175). It comes with the new Olympus Master 1.0 software and incorporates a range of features including:

  • Easy to use, ‘one button, one function’ operation
  • 3.2 million pixels
  • 3x optical zoom
  • 1.5 inch LCD
  • Endless recording with movie function (limited only by the size of the available memory)
  • PictBridge compatibility

The Olympus C-370 ZOOM is a marvel of simple design. Stylish but functional, it gets the job done with an absolute minimum of fuss with easy-to-use controls offering straightforward point and shoot photography. Using this camera could not be easier, even the four programme modes are supported by a special help function, which describes the selected mode on the LCD monitor.

With 3.2 million pixels, the Olympus C-370 ZOOM doesn’t stint on performance. Definition and image clarity is further enhanced by a 3x optical zoom lens (equivalent to 38–114mm on a 35mm camera), which incorporates three aspherical elements. A 4x digital zoom provides additional magnification power.

The C-370 ZOOM delivers great versatility. A Super Macro mode means subjects as little as 2cm away can be captured easily. Meanwhile video sequences are limited in length only by available memory. Image data is saved to the 12MB internal memory or on xD-Picture Cards of up to 512MB.

The Olympus C-370 ZOOM – main features:

  • 3.2 million pixels
  • 3x optical zoom (equiv. 38 – 114mm on 35mm cameras) f2.9-5.0
  • 1.5 inch LCD, 130,000 pixels
  • 12MB internal memory
  • One button per function concept, reset button
  • New user interface with useful descriptions of programme modes
  • Four scene programmes (Portrait, Self-Portrait, Night Scene, Landscape)
  • Endless recording with movie function (limited only by the size of the available memory)
  • PictBridge support
  • Super Macro, from as close as 2 cm
  • Accepts standard (rechargeable) AA batteries

Olympus D-535Z / C-370Z specifications

Sensor

• 1/2.7" Type CCD
• 3.3 million pixels total
• 3.2 million effective pixels

Image sizes • 2048 x 1536
• 1600 x 1200
• 640 x 480
Movie clips • 320 x 240
• 160 x 120
• Unlimited depending on the capacity of the memory card
File formats • JPEG
• Motion JPEG
Lens • 38 - 114 mm (3x optical zoom)
• F2.9 - F 5.0
Focus distance • Standard: 0.5 m to infinity
• Macro mode: 0.2 m - 0.5 m (wide) / 0.5 m - 0.9m (tele)
• Super macro mode: From as close as 2cm
Metering Spot
ISO sensitivity ISO 64 - 200
Exposure compensation • +/- 2 EV
• 1/3 EV steps
Shutter speed 1 - 1/2000 sec (up to 2 secs in Night Scene mode)
Scene modes • Portrait
• Self Portrait
• Night Scene
• Landscape
White balance Auto
Flash • Pop-up
• Auto (automatic activation in low and backlight), Red-eye reduction, On/ Off
• Range: 3.8 m (wide) 2.2 m (tele)
• Guide number: Approx 7
Viewfinder Optical
LCD monitor • 1.5" TFT LCD
• 130,000 pixels
Connectivity • USB
• AV out
• DC in
Print compliance • PIM II
• DPOF
• Exif 2.2
• PictBridge
Storage

• xD Picture Card
• 12 MB internal memory

Power • 2x AA NiMH or NiCd battery/2x AA lithium/2x AA alkaline
Weight (no batt) 140 g (4.9 oz)
Dimensions 88 x 63 x 39 mm (3.4 x 2.5 x 1.5 in)