Polaroid Socialmatic
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Polaroid Socialmatic

The Polaroid Socialmatic takes another approach to the instant camera as compared to the Fujifilm Instax Mini 90. It clearly draws its style cues from the mobile world - the camera itself is shaped like an app icon rather than like a camera (though despite the resemblance, Instagram has no involvement with the project). Inside it holds a 14 megapixel sensor and a ZINK printer, outputting 2x3-inch prints from the side of the device. 

The prototype on display at the show was a mockup, but the final product will run Android OS with Wi-Fi connectivity, and will have a 2 megapixel rear-facing camera. It's a modern approach to an instant camera, with a slightly different target audience than Fuji's retro take on instant.