Olloclip for iPad
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Olloclip for iPad

Away from the show floor but available for the press to see was the Olloclip for the iPad Air and both mini models. It's the 4-In-1 configuration with two macro options and a translucent cone to set the focus distance (and soften the light). These will ship by the end of Q1 2014, and are expected to sell for about $70. For an additional $30, olloclip offers a combo version that'll also work with the iPhone.