A new filter manufacturer called Novo is promising a range of filters that will be made from super-durable sapphire crystal and Gorilla Glass, which should have enhanced scratch resistance. The company also claims its filters will have extremely thin brass frames, and will feature 'superior coatings'.

With the initial launch Novo will use sapphire crystal for its UV filter in the Sapphire range, while the Endura range, which will be protectors and UV filters, will use Gorilla Glass. A further variable ND and a circular polarizer in the Endura range will be made with glass from the Japanese Asahi Glass Co (AGC). Each of the filters will be available in sizes from 40mm to 82mm, and will be screw-in only.

Sapphire crystal glass isn’t glass at all, but is a synthetic sapphire crystal sliced into thin glass-like sheets. The material is extremely hard and has a rating of 9 on the Mohs scale of mineral hardness – diamond is rated 10. Before the launch of the Apple iPhone 6 there was much speculation that Apple would use sapphire 'glass' for the screen, but it is used in iPhone lens covers, the home button and on the face of the new Apple watch. Made from aluminium oxide, the crystal is highly transparent, passing wavelengths well beyond human vision, and much stronger than other optical materials which means it can be used in very thin slices. Novo says its UV filter has the world's slimmest frame, at just 2.38mm. The UV filter is claimed to have 99.9% transmittance, while blocking 99.95% of UV wavelengths via 22 of its 30 layers of coatings.

Novo also says that its Endura circular polarizer has the world’s thinnest frame for such a filter – at 3.5mm, and the variable ND has a frame just 6mm thick – again, a world’s first.

The Sapphire UV will be priced from £60 - £120 including tax. For more information visit the Novo website


Press Release:

Novo are a new brand of camera filters for the professional photographer and filmmaker. The exclusive range includes the World’s first filter to use the amazing Sapphire Crystal glass. Unique filters offering the slimmest brass frames, incomparable Sapphire, Gorilla and AGC quality glass and superior coatings. All the filters are water, dirt, oil repellent and stain, scratch resistant.

Currently there are two variants the Sapphire (UV only) and the Endura (Protector, UV, C-PL, Variable ND) with sizes from 40mm to 82mm. Competitively priced, the Sapphire UV’s range from £60 to £120 including VAT.

Sapphire UV

  • The World’s slimmest frame, just 2.38mm.
  • Superior brass frame with laser engraved text.
  • Sapphire Crystal Glass, incomparable strength and clarity.
  • 99.9% transmittance and 99.95% UV block.
  • Water & oil repellent, scratch & stain resistant.
  • 22 layers UV cut & 6 layers broadband coatings.
  • 2 AF waterproof coatings.

Endura UV & Protector

  • The World’s slimmest frame, just 2.38mm.
  • Superior brass frame with laser engraved text.
  • Gorilla Glass 3TM
  • 99.9% transmittance and 99.9% UV block.
  • Water & oil repellent, scratch & stain resistant.
  • 22 layers UV cut &6 layers broadband coatings.
  • 2 AF waterproof coatings.

Endura Circular PL

  • The World’s slimmest frame, just 3.5mm.
  • Superior brass frame with laser engraved text.
  • Japanese AGC Glass.
  • 99.5% transmittance.
  • Water & oil repellent, scratch & stain resistant.
  • 22 Layers UV cut & 6 layers broadband coatings.
  • 2 AF waterproof layers.

Endura Vari ND

  • The World’s slimmest frame, just 6mm.
  • High grade aluminium frame with laser engraved text.
  • Japanese AGC Glass
  • Water & oil repellent, scratch & stain resistant.
  • 2 AF waterproof coatings.

Novo filters will be available to view and purchase at the forthcoming Photography Show 2015, 21st-24th March, NEC at stand F134.