Sony's latest financial results show camera unit sales down, operating income up
|A shift toward higher value-added cameras like the Cyber-shot DSC-RX100 IV have helped boost Sony's camera division operating income in Q2 this year.|
Sony has released its Q2 2015 financial results, posting a 3% decline year-on-year in imaging product sales on a constant currency basis. However, demand for high-value added models, favorable exchange rates and internal cost reductions led to a bump in that group's operating income - up to ¥25.9bn ($216m) compared to 20.1bn this time last year. Overall, the company has posted an ¥88bn operating income at the end of its second quarter.
Looking ahead, Sony has cut its forecast for the imaging division's financial year. It predicts ¥720bn in sales, a ¥10bn reduction of the forecast made in July, but pins the blame on the impact of changing foreign exchange rates for the decrease. The company has actually increased its unit sales prediction for the year, but believes changes in exchange rate will offset some of the value in those sales. Sony has also raised the segment's operating income forecast, counting on the continued shift toward higher value models to push profitability upward.