Mamiya and Leaf brands and lineups consolidate
Medium format makers Mamiya and Leaf, both partially owned by Phase One, are to co-brand their operations and co-ordinate product development. The two companies' products will be sold as a single product line to create a comprehensive medium-format system. Digital backs will still be branded as Leaf, which Phase One and the Israeli company's managers bought from Kodak in 2009. Camera bodies and lenses will still be made by and branded as Mamiya, the Japanese manufacturer in which phase One has a controlling stake. However, all marketing and support efforts will be brought together, and product development integrated. [Story corrected to clarify that the move comes from the individual companies, not Phase One]
New “Mamiya Leaf” Brand Delivers Strong Worldwide Synergy
Companies Integrate Products, Consolidate Worldwide Support, Service and R&D
TOKYO and TEL AVIV, January 16, 2012– Mamiya Digital Imaging, a trusted manufacturer and developer of medium-format cameras and optics, and Leaf Imaging Ltd., a leading manufacturer and developer of digital backs for the medium and large-format photography markets, today announced that they have created a new, worldwide Mamiya Leaf brand that integrates both companies’ product lines into one complete medium-format digital camera system offering, streamlines new product development and establishes more efficient customer sales and support.
The new Mamiya Leaf brand represents a synergy of the best that these two companies can offer as highly competent suppliers of comprehensive, fully-integrated high-end digital photography systems comprising digital camera backs, bodies and lenses. Together, the companies are focusing on delivering new Mamiya Leaf camera systems. Unified support from worldwide Mamiya Leaf partners/distributors is also expected to be a major advantage for photographers; they will now be able to enjoy one-stop expert service for all of the various components of a Mamiya Leaf medium format digital camera system.
“Creating a new Mamiya Leaf brand represents a win-win situation for photographers” said Dov Kalinksi, Leaf General Manager. “Not only will photographers be able to immediately benefit from a highly advanced, fully-integrated medium format system from the industry’s leading suppliers, but they will also be able to enjoy powerful new products emerging from a unified R&D effort.”
“We are aligning our resources to ensure that customers will benefit from the extensive expertise residing in both Tokyo and Tel Aviv,” said Mamiya Digital Imaging President Toshio Midorikawa. “We are confident that the synergy created and the efficiency gained by simplifying our operations will enable us to serve our customers faster and better.”
Mamiya Leaf medium format digital systems comprise a broad range of equipment -- from 22 to 80 megapixels. Camera bodies are manufactured by Mamiya; digital backs are manufactured by Leaf. Also available are Mamiya focal plane shutter lenses and Schneider Kreuznach-designed leaf shutter lenses. Cameras, lenses and backs will retain their respective Mamiya and Leaf labels and they will still be sold as individual components.
Included with all Mamiya Leaf systems are two native software options: the award winning Phase One Capture One and Leaf Capture.
About Mamiya Digital Imaging
For almost 70 years, Mamiya has been a name synonymous with excellence and innovation in professional photographic cameras and lenses. Mamiya Digital Imaging is dedicated to the professional and advanced amateur markets. For Mamiya it’s always been about one thing: the love of photography. A passion shared by enthusiastic owners of Mamiya cameras all over the world.
About Leaf Imaging, Ltd.
Leaf Imaging has been a pioneer in professional digital photography. In 1992, Leaf introduced the world’s first commercial digital camera back. Today, the Leaf Aptus-II digital backs are the choice of leading photographers. Leaf is dedicated to improving the quality of its products, technologies and services to support the advancement of professional digital photography.