Pre-CES 2011: Casio has announced the Exilim EX-ZS10 and EX-ZS5 entry level compacts. Both share 14.1Mp sensors, 5x optical zoom lenses starting at 26mm equiv. and 2.7 inch LCDs. The ZS10 comes at a higher price tag with its 720p HD video recording capability compared to the ZS5's VGA recording. They will be available in black, silver, red, pink and blue from March 2011 at retail prices of $119.99 and $99.99 respectively.

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Press Release:

CASIO TARGETS ENTRY-LEVEL SHOOTERS WITH TWO NEW EXILIM® MODELS


The New EX-ZS10 and EX-ZS5 Offer High-Performance Features at Competitive Price Points

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the stylish and compact EX-ZS10 and EX-ZS5, two new models which join the company’s growing EXILIM® family of digital cameras. Competitively priced at $119.99 and $99.99 respectively, the new EX-ZS10 and EX-ZS5 offer a number of high-performance features which are typically not found in entry-level compact digital cameras, including 14.1 megapixel resolution and 26mm wide-angle lenses with generous 5x optical zooms. What’s more is that with the EX-ZS10, users can record their memories in high‑definition as the camera offers 720p HD video. The EX-ZS5 features VGA video recording at a resolution of 640x480.

“Because of their price points, consumers don’t expect much from entry-level compact cameras,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “It’s an unfortunate mindset that Casio is looking to break with the new EX-ZS10 and EX‑ZS5. With their 14.1 megapixel sensors, high-performance lenses and array of shooting modes, the EX‑ZS10 and EX-ZS5 will deliver tremendous value to consumers and an overall digital imaging experience that’s far from entry-level.”

Simple Operation
The EX-ZS10 and EX-ZS5 offer a variety of shooting modes for consumers which they can leverage to help capture stunning images with ease. Included with each is Casio’s BEST SHOT technology, which puts 23 scene modes at the user’s fingertips, each of which are designed to help users capture a wide range of subjects in just about any environment to produce the best images possible. Users will also benefit from helpful images and descriptions which accompany each mode and give a detailed explanation of when to use them and what each will provide in regard to results.

In addition, the EX-ZS10 and EX-ZS5 feature large 2.7-inch LCD screens as well as USB charging, which gives users the ability to recharge the battery in camera while connected to a computer or using the supplied AC adapter.

The EX-ZS10 will be available in black, silver, red, pink and blue, and will ship in March 2011 for $119.99. The EX-ZS5 will be available in black, silver, orange and pink, and will ship in March 2011 for $99.99

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