Third-party lens manufacturer Tamron's product line can be seen in hall 4. Visitors can bring their own cameras and attach and try almost the entire range of Tamron products. New for this show is the SP 70-200mm F/2.8 Di VC USD which finally features an ultrasonic AF-motor. The stand's large stage area professional photographers showcase imagery which has been captured with Tamron lenses.

The Tamron stand is located in hall 4. Professional photographers showcase their Tamron images on the stand's stage area.
The Tamron SP 70-200mm F/2.8 Di VC USD in-hand... ...and on a camera
Although not new the 18-270mm superzoon still draws a lot of attention. Here it can be seen retracted...  ...and with the zoom fully extended.